Oct. 29 - Advertisers glued to connected TV | Perrier's Kayne West-inspired costume

Perrier, SodaStream promote alternative Halloween costume ideas; What Gen Z wants for Christmas; Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site; Ford ads created for brand loyalists drive awareness, purchase intent, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 29,​ 2018 BROUGHT TO YOU BY — Nielsen Insights into Today's Car Buyer Journey The Nielsen Auto Marketing Report 2018 sheds new light on the consumer's automative path to purchase. Download the report. Deep Dive Why advertisers can't take their eyes off the connected TV opportunity Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets. Perrier, SodaStream promote alternative Halloween costume ideas The sparkling water maker introduced a Snapchat lens inspired by a bizarre Kanye West performance, while SodaStream plays a social media prank on Nespresso​. Deep Dive What Gen Z wants for Christmas It's a long list — and one that includes not just online and mobile shopping, but also in-store experiences and the ability to engage meaningfully with retailers on social. Sponsored Content by Marketing Dive Brand Studio How to deliver true one-to-one marketing Marketers are eager to provide the personalized experiences that customers want, but research shows there is room for improvement. Learn how AI and machine learning can help you bridge the divide. Download now→ Report: Amazon ads remain on Bloomberg, despite company pulling its spend on the site The dust-up stems from a lengthy report alleging the Chinese government had hacked into Amazon and Apple hardware via microchips, which both companies vehemently deny. Ford ads created for brand loyalists drive awareness, purchase intent, study says The recently launched "Built Ford Proud" campaign features actor Bryan Cranston and touts the brand's history. Diageo, Scotts and more recognized for achievements in data and analytics The beverage giant behind brands like Johnnie Walker gained deeper insights across 95% of its media spend with the development of a multi-touch attribution strategy. Column Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week.  Read more news What We're Reading AdAge Fire Your CMO? This year's ANA meeting was full of heat The Wall Street Journal Vista Equity Partners Explores Sale of Mediaocean Retail Dive Consumers to spend $96B on tech for the holidays Mobile Marketer Levi's, Disney test Snapchat social commerce Grocery Dive Kroger's chief digital officer talks partnerships and digital growth Suggest a story we should read From Our Library Playbook How to Solve Common Marketing Problems with Personalization By Brand Studio View all resources Upcoming Events Customer Passions 101: Shaping Your Business for Personal Empowerment Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT How to Shape Your Brand for ‘Life Continuum’ Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2:30 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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