Weekender: Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt

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Marketing Dive's Top News Weekender | Oct.​ 27,​ 2018 BROUGHT TO YOU BY — Showpad Live Webinar: The Sales Enablement Reboot Nov. 7th Industry leaders from Forrester and Showpad share new research on how sales enablement automation can improve marketing and sales alignment to deliver personalized buyer experiences. Learn more Column Campaign Trail: Lundgren whips Volvo into shape; Starbucks' witchy brew; a powerful T-shirt An '80s action star, a spooky spin on the Insta-worthy Unicorn Frappuccino and an $85 white tee make our editors' picks this week.  Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences. Patagonia endorses 2 political candidates in its brand marketing In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website. Popeyes' drive-thru asks fans to take 12 hour trips for free chicken Customers can order at a roadside menu board in Fort Stockton, Texas, and pick up their food in New Orleans — a drive that takes 12 hours, or the same length of time their chicken will marinate. Chipotle ties TV ad buy on Turner to a guaranteed sales lift The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't. YouTube TV debuts AR ads during World Series broadcast The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience.  Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How to create memorable experiential campaigns during the holidays Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends. Best of What We're Reading Food Dive The Honest truth: How a tiny tea company is poised to become one of Coca-Cola's next $1B brands BuzzFeed News Apps Installed On Millions Of Android Phones Tracked User Behavior To Execute A Multimillion-Dollar Ad Fraud Scheme Mobile Marketer Why it's no longer 'Facebook or nothing' for holiday mobile ads Digiday Facebook tests multiple brands in a single ad unit Mobile Marketer Facebook revamps Messenger app with focus on simplicity Digiday ‘We have a problem’: Marketers’ annual gathering sees threats everywhere Suggest a story we should read Upcoming Event Customer Passions 101: Shaping Your Business for Personal Empowerment Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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