Oct. 23 - Teens' social habits evolve again | Patagonia merges politics, marketing

Comic Dive: Portalgeist; Patagonia endorses 2 political candidates in its brand marketing; Budweiser helps recount the Atlanta Hawks' 50-year history through new content series; How to create memorable experiential campaigns during the holidays View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 23,​ 2018 BROUGHT TO YOU BY — Showpad Live Webinar: The Sales Enablement Reboot Nov. 7th Industry leaders from Forrester and Showpad share new research on how sales enablement automation can improve marketing and sales alignment to deliver personalized buyer experiences. Learn more Instagram outshines Snapchat as teens' preferred social media platform, Piper Jaffray says Just 28% of teens reported using Facebook, down from more than 40% two years ago, according to the semi-annual survey of teen preferences. Column Comic Dive: Portalgeist As smart speakers reach 25% of U.S. homes, devices that include screens, such as Facebook's recently announced Portal, are growing more popular. Should consumers fear for their privacy? Patagonia endorses 2 political candidates in its brand marketing In an unusual merging of politics and consumer marketing, the retailer backed specific candidates for the first time and is featuring them in emails, social channels and on its website. Sponsored Content by Trustpilot Bad Reviews: Why people write them, and what to expect Trustpilot surveyed over 1,000 consumers globally to understand what compels customers to leave negative & positive reviews. Get your report Budweiser helps recount the Atlanta Hawks' 50-year history through new content series The brewer is the presenting sponsor for "50 Moments in Hawks History" and will support other interactive fan experiences around the anniversary. Deep Dive How to create memorable experiential campaigns during the holidays Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends. Perceived value of products carrying 'Trump' name fell over past 3 years, survey finds While the Trump name still provides a brand lift for country clubs, hotels and real estate, its value bottomed out in categories like menswear. Read more news What We're Reading Mobile Marketer Why it's no longer 'Facebook or nothing' for holiday mobile ads Variety Verizon's Oath Revenue Drops 6.9% in Third Quarter Amid Exec Shuffle Food Dive The Honest truth: How a tiny tea company is poised to become one of Coca-Cola's next $1B brands TechCrunch Oculus co-founder is leaving Facebook after cancellation of ‘Rift 2’ headset MediaPost Communications YouTube CEO: EU Legislation 'Threatens To Shut Down' Millions Of Creators Suggest a story we should read Upcoming Event Customer Passions 101: Shaping Your Business for Personal Empowerment Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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