Oct. 22 - Decking out experiential marketing | P&G finds less is more

P&G reports strong sales growth, despite cutting marketing spend by 6%; Chipotle ties TV ad buy on Turner to a guaranteed sales lift; Ford taps Bryan Cranston for new campaign betting on brand loyalists; Accenture sharpens content marketing capabilities with New Content acquisition View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 22,​ 2018 BROUGHT TO YOU BY — Showpad Live Webinar: The Sales Enablement Reboot Nov. 7th Industry leaders from Forrester and Showpad share new research on how sales enablement automation can improve marketing and sales alignment to deliver personalized buyer experiences. Learn more Deep Dive How to create memorable experiential campaigns during the holidays Activations can now be amplified by social media, but brands should think carefully about AR, VR and other trends. P&G reports strong sales growth, despite cutting marketing spend by 6% One of the world's largest advertisers reported $130 million in savings, about the same as last quarter, from cutting back on media, agency and production costs. Chipotle ties TV ad buy on Turner to a guaranteed sales lift The impact of the campaign across Turner programming will be guaranteed based on a sales lift from the viewers exposed to the ads compared to those who weren't. Sponsored Content by Cloudinary Digital Asset Management: eBook for marketers Learn how Digital Asset Management can help you maximize your asset value. Get the eBook Ford taps Bryan Cranston for new campaign betting on brand loyalists The work is the automaker's first with Wieden​+Kennedy, and looks to deepen existing customer relationship through offerings like new loyalty rewards via the FordPass mobile app.  Accenture sharpens content marketing capabilities with New Content acquisition The São Paulo-based firm has roughly 200 staffers, and brand clients include Electrolux, LATAM and Natura. Study: 64% of marketers plan to boost digital budgets 'marginally' in 2019 Just 24% plan to increase budgets significantly, according to findings of a new survey by Ascend2. Amazon teams with SevenRooms to build restaurant-specific Alexa skills The seating and guest management upstart hopes to use the voice-powered technology to streamline operations and gather diner data to help personalize experiences.  Column Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization.  Read more news What We're Reading Retail Dive Coca-Cola building CIO role with more power, influence Adweek CP+B Announces That It Will Be Quitting All Awards Shows Digiday Facebook tests multiple brands in a single ad unit The Drum People want brands to take a stand on data security, privacy and diversity Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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