Weekender: Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors

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Marketing Dive's Top News Weekender | Oct.​ 20,​ 2018 BROUGHT TO YOU BY — Cuebiq Q4 Audience Targeting Guide Enhance year-end media strategies with location-based audiences. Connect your brand with active retail shoppers and in-market auto intenders. Download the full guide here. Column Campaign Trail: Booking.com's spooky sleepover; Clooney's Nespresso quest; Gillette 3D prints razors A travel site recreates the Alcatraz prisoner experience for Halloween, while a coffee maker launches its largest campaign to date and a P&G brand tries to sharpen product personalization.  Reese's #NotSorry ads drive conversation, purchase intent ahead of Halloween, analysis says More people seeing the ads and talking about the brand are contributing to a rise in purchase consideration. Inside Starbucks' secretive, ad-free Facebook community for fall enthusiasts The Leaf Rakers Society, now at over 26,000 members, has become a powerful tool for peer-to-peer recommendations around seasonal products like the Pumpkin Spice Latte. Welch's targets Gen X men with gritty 'Tough as Grapes' campaign The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper. Burger King concocts Halloween sandwich that's 'clinically proven' to create nightmares The brand conducted a sleep study to prove the Nightmare King stirs up bad dreams, and captured the research in found footage-style video.  Column Comic Dive: Dunkin' Goes Nuts After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity. BROUGHT TO YOU BY — Celtra The Surefire Way to Boost Digital Ad Effectiveness Advertisers are embracing Creative Management Platforms (CMP) to create higher quality ads with far greater efficiency to maximize ROAS. But which one is right for you? G2 Crowd users rate 4 leading vendors. Download the report for details. Best of What We're Reading Retail Dive 30 minutes with Casper's head of marketing CNBC Major Facebook investors want Mark Zuckerberg out as chairman Restaurant Dive From fast to fancy: QSRs go upscale to compete with fast casual Bloomberg Selling a Legacy: Food Companies Seek to Boot Their Dated Brands Retail Dive Denny's taps CRM platform Punchh to boost customer engagement The Drum Making TV a trackable medium Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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