Oct. 16 - Welch's goes gritty for Gen X men | Halloween paid search winners

Comic Dive: Dunkin' Goes Nuts; Kantar: Spirit Halloween dominates paid search ahead of the holiday; 4 takeaways on video from Advertising Week; Kellogg supports World Food Day push with digital drive on Amazon View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 16,​ 2018 BROUGHT TO YOU BY — Cuebiq Q4 Audience Targeting Guide Enhance year-end media strategies with location-based audiences. Connect your brand with active retail shoppers and in-market auto intenders. Download the full guide here. Welch's targets Gen X men with gritty 'Tough as Grapes' campaign The brand adjusts for a different audience than kids and moms after research showed 59% of Gen X men said they were a primary grocery shopper. Column Comic Dive: Dunkin' Goes Nuts After dropping "Donuts" from its branding, the coffee chain is embracing craft beer, dry shampoo, tiny homes and more to forge a fresh identity. Kantar: Spirit Halloween dominates paid search ahead of the holiday The seasonal retailer was the most clicked-on advertiser for Halloween-centric keywords from Sept. 1 to Oct. 9, the analysis found. Sponsored Content by Shopkick Webinar: Earning attention through mobile video advertising Join Meredith and Shopkick to learn how to use mobile video to engage consumers from couch to checkout. Reserve your spot. Deep Dive 4 takeaways on video from Advertising Week The challenges and opportunities spurred by a changing landscape were top of mind for executives that descended on New York earlier this month. Kellogg supports World Food Day push with digital drive on Amazon As more brands focus on cause-led marketing initiatives, Amazon can leverage the partnership to show off how its platform bolsters those efforts. L'Oréal Paris tackles going gray with new web series starring Helen Mirren "The Roots Family" premiered this week on the brand's YouTube channel and focuses on multiple ambassadors who span generations in the fictional family. Read more news BROUGHT TO YOU BY — Celtra The Surefire Way to Boost Digital Ad Effectiveness Advertisers are embracing Creative Management Platforms (CMP) to create higher quality ads with far greater efficiency to maximize ROAS. But which one is right for you? G2 Crowd users rate 4 leading vendors. Download the report for details. What We're Reading Restaurant Dive From fast to fancy: QSRs go upscale to compete with fast casual Digiday Looking beyond Facebook and Instagram, DTC brands try Snapchat Food Dive Smucker looks to innovation and marketing to build brands The Guardian WPP in talks to buy FT's London HQ in £90m-plus deal Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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