You asked for it, potty. It's my pleasure to help you get smarter faster. Nowhere to Run...Nowhere to Hide – October 15, 2018I'm back from a one-week hiatus with shocking news of a trust deficit that seems to be stuck in a pattern somewhere over Silicon Valley; what CEOs need to know about A.I.; the trucker shortage in the U.S. may have broad effects; video advertising makes up 25% of digital spending; brand loyalty isn't dead – but its demographics are aging; Sears filed for Chapter 11 bankruptcy; Walmart's retail and media acquisitions and partnerships; Amazon dashed employee hopes as it raised wages; stats about teen social media use; an ex-Google executive's novel about a dystopian future; how to tell if your Facebook account was breached; hacking is about to get much worse; Roku has a solution for OTT advertising measurement; how to learn anything; sobering selfie statistics; plus the podcast pick of the week and MUCH more in the Nowhere to Run...Nowhere to Hide edition of The Full Monty for the week of October 15, 2018.
The Full Monty makes you smarter faster, by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard. Contents:AnnouncementsTop StorySpeaking EngagementsArtificial Intelligence / AutonomousCommunications / Marketing / Business StrategyRetail ApocalypsePlatformsMediaPrivacy / Security / RegulatoryMeasurement / Analytics / DataMental NourishmentAnnouncementsIf you aren't yet subscribed to updates on my blog, please check that out. I create two posts a week that capture an issue of today and tie it to a quote from the classics of philosophy, history, or literature. Last week, it was all about the consistency of action and word that builds your reputation and legacy (for an example of this at work, see Facebook in the Top Story below). Top StoryIf you're online, you're compromised. At least that would seem to be the message we're getting these days. From the latest Facebook breach of some 50 million users' data, to Google+ shutting down after 500,000 users' details were leaked, and Instagram prototyping a new privacy setting that would allow it to share your location history with Facebook (even when you're not using the app), nothing is safe. And Facebook, in a remarkably tone-deaf move, launched Portal, a smart camera and speaker, linked to Alexa. " I would like a camera in my home controlled by Facebook," said no one ever. Especially weeks after a data breach and after years of continually breaching consumer trust.  | | Let's not forget the Facebook origin story. Reputation and legacy are a powerful thing. |
Meanwhile, Google announced Google Home Hub, its smart assistant with a screen that integrates other Google services. In the battle for the home, Google stands a good chance of winning. Against who? Amazon, the other company that has all of your data. Think about all of the information you share across these three companies alone. If you choose not to make yourself available for their experimentation, you have to think pretty deliberately about your choices. Because they're ubiquitous. As Martha and the Vandellas sang, Got nowhere to run to, baby, nowhere to hide
It's not love, I'm a running from
It's the heartbreak I know will come
'Cause I know you're no good for me, but you've become a part of me But when their actions are predicated on false promises and outright lies, they simply don't deserve your information. I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on Twitter, Facebook, or email.
Speaking EngagementsAlways looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. I connect our digital selves with classical influences, pointing out the universal human truths that can unlock the secret of retaining and growing customer relationships.Can I speak to your organization or at your event? Feel free to contact me to discuss it.- Pubcon in Las Vegas, October 16-18.
- Now booking for 2019 for groups small and large. Check out my speaking page for more info.
Artificial Intelligence / AutonomousThe latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ
Communications / Marketing / Business StrategySᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / CᴏɴᴛᴇɴᴛJᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ
Retail ApocalypseHumans are a transactional species, and the practice — if not the very notion of what retail is — is undergoing a historical metamorphosis. - Sears, the 125 year-old retailer, filed for bankruptcy protection overnight and its CEO has stepped down, although he'll retain the chairman title. (CNBC) The one-time retail giant was the Amazon of its day (ScottMonty.com), even changing the way mail and parcels were delivered. It may never recover. Here's a brief look at how it got this way:
"No one has ever become poor by giving." – Anne Frank
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Platforms News to know about relevant social, virtual, and augmented reality platforms that may affect your business.- Three stats about teen use of social media: it has doubled in the last five years; they favor Snapchat over Instagram; and only one in three says that social media is very important to them. (MarketingCharts) It's a great time for marketers to begin thinking about how to address, interact with, and track the future habits of this generation – but more importantly, to keep in perspective that older generations have more cash to spend.
Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘTᴡɪᴛᴛᴇʀOᴛʜᴇʀ- Nine nuggets from the leaked memo from Snap's CEO. (TechCrunch) Great strategic insight from the leadership team here. Worth reading for how to recover from poor decisions, if nothing else.
- Pinterest will generate more than $500 million in U.S. ad revenues this year, a 43.8% change from last year. (eMarketer) Don't neglect Pinterest; it's a great resource for the right advertisers.
- A novel by a former Google executive depicts a tech dystopian nightmare. (Fast Company) Is this fiction or nonfiction?
- Raised by YouTube: the platform's entertainment for children is weirder—and more globalized—than adults could have expected. (The Atlantic) My own concern as I observe my kids watching the manic and extensive content is that they'll have no collective experience to share with peers when they grow up.
MediaThe latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.VɪᴅᴇᴏAᴜᴅɪᴏ And don't forget about The Full Monty podcast, our own 5-minute weekly business commentary.
Privacy / Security / RegulatoryBusiness disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ- As you know, Facebook was hacked. Almost 30 million Facebook users' phone numbers and email addresses were accessed by hackers in the biggest security breach in the company's history. (CNN Business)
- Of those, 14 million accounts had a broad array of data stolen. (NPR)
- Tim Cook reminds everyone that a "Facebook-like data breach" won't happen at Apple because "privacy is essential to liberty." (Vice) Thank you for being the grown-up in the room, Mr. Cook.
- Charlotte Moore, the BBC's director of content, said Amazon and Netflix have an "insatiable greed for data-gathering" and are motivated by profit, rather than what's good for audiences. (Business Insider) And here I thought the British were polite and indirect.
- After years of preaching self-regulation, the world's biggest advertising companies are suddenly getting behind the idea of national regulation on privacy. (Axios) Let's be clear: only because they have to, as GDPR dictates. Having a standard within the U.S. would mirror what they're required to do in Europe.
- "We're entering a world of catastrophic cyber risk, where someone can remotely disable the steering of a car, kill someone using an Internet-connected medical device in their body, or shut down a power grid," warns Bruce Schneier in Internet Hacking Is About to Get Much Worse. (New York Times)
Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ EᴄᴏɴᴏᴍʏMeasurement / Analytics / DataThe future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.- Michael Lewis is the poet laureate of data analysis and in The Fifth Risk, the author of Moneyball reminds us that it's bureaucrats in the Departments of Energy, Commerce and Agriculture, the guardians of scads of data, who are keeping the government running.
- Roku is assembling a crack team of measurement partners for OTT advertising. The Measurement Partner Program is made up of 11 partners, including Nielsen, comScore, Research Now, Nielsen Catalina Solutions, Acxiom, Experian, Oracle Data Cloud and more. (Ad Exchanger)
Mental NourishmentOther links to help you reflect, improve, or simply learn something new.- Striking portraits of lonely cars in 1970s New York. (Atlas Obscura) Four decades later these lonely cars, and most of the businesses around them, are long gone. For some reason, this fascinates me as a literal snapshot of time.
- Did you know that being lazy is actually good for you? Not the idle kind, but the kind where you have unfocused attention that can be harnessed. (Time)
- While you have more downtime from being lazy, here's how to learn anything, according to a leading expert. (Quartz)
- Why is it that some people seem to be hugely successful and do so much, while the vast majority of us struggle to tread water? The difference between amateurs and professionals. (Farnam Street) Trust me, I'm a professional.
- This piece by Kara Swisher gets at the heart of what it's like to work for others and to be a boss yourself. (Slate) It's a brutally honest, self-reflective column that should inspire others to challenge themselves to achieve success.
- A Twitter thread between two sci-fi/fantasy authors became an improvisational horror story –and a SYFY film. You Might Be the Killer is likely the first film to directly adapt a viral Twitter thread. (The Verge)
- The backstory to an artist you've never heard of and one of his well-known paintings. (My Modern Met)
- And from the sad but true department: more than 250 people have died taking selfies since 2011. And these are only reported deaths. There were likely many others. (CNN) Narcissus is alive and well, and walks among us.
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