Oct. 30 - J.M. Smuckers revamps marketing operations | Mars Wrigley's Halloween honcho

Mars Wrigley's chief Halloween officer answers our burning candy marketing questions; Comic Dive: Night of the Living Brand; AdExchanger: Amazon tests retargeting ads based on search data; Why advertisers can't take their eyes off the connected TV opportunity View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 30,​ 2018 BROUGHT TO YOU BY — Nielsen Insights into Today's Car Buyer Journey The Nielsen Auto Marketing Report 2018 sheds new light on the consumer's automative path to purchase. Download the report. Note from the editor I'll be at the IAB's Direct Brand Summit today and Wednesday, covering panels and speaking to direct-to-consumer marketers who are disrupting categories from CPG to mattresses and travel. These young companies, including attendees like Stitch Fix, Leesa and Away, are teaching legacy brands hard lessons about the necessity of speeding up e-commerce, supply chain flexibility and customer loyalty, as they snap up a larger market share from the old guard. Will you be at the show? Don't hesitate to say hello or ping me via email. If you're not attending, check back here throughout the week for our latest dispatches on what we've learned from exciting DTC upstarts. As always, thanks for reading. Peter Adams Reporter, Marketing Dive Twitter | Email Report: J.M. Smucker debuts new marketing model, consolidates agency relationships The plan includes moving 50 people from specific marketing divisions to the coffee, pet food and snacks and consumer food business units, with a new lead for each. Q&A Mars Wrigley's chief Halloween officer answers our burning candy marketing questions In an emailed conversation, Victor Mehren — COO by day — explains the unique challenges and opportunities for the company behind iconic treats like M&M's, Snickers and Skittles. Column Comic Dive: Night of the Living Brand It's scary for brands as consumer preferences and technology evolve. Some may make it out alive but others will live on only in memory. Sponsored Content by Hitwise How top brands compete & collaborate with Amazon In the Amazon Retail Analytics 2018 report, find new data and winning strategies, including competitive benchmarking, consumer insights, & leading retailer tactics. Get the report. AdExchanger: Amazon tests retargeting ads based on search data The new marketing service marks the first time Amazon search data would be used off of the platform. Deep Dive Why advertisers can't take their eyes off the connected TV opportunity Despite challenges around measurement, frequency and complexity, marketers suggest connected TV should be more than an extension of linear TV marketing budgets. IHOP gets in the holiday spirit with Grinch-inspired menu, ads A TV spot, developed around a scene from the upcoming "Dr. Seuss' the Grinch" film, will air on TV, online and social media. BrewDog Airlines offers group travel experience for craft brewer's fans The trip is open to "Equity Punks," which is how the company refers to those who invested in its crowdfunding, capital-raising efforts. Read more news What We're Reading The Wall Street Journal Facebook Investors on Edge Amid Steep Stock Slide Buzzfeed News Sen. Mark Warner Is Pressing The FTC To Tackle Digital Ad Fraud After A BuzzFeed News Investigation Adweek Employees at This Agency Made a Bunch of Mini Horror Movies For Halloween Mobile Marketer Google's interest-focused Discover feed makes mobile web debut CNBC Facebook suddenly banned this start-up from advertising, and its founder thinks Facebook is trying to squash a competitor Suggest a story we should read From Our Library Playbook How to Solve Common Marketing Problems with Personalization By Brand Studio View all resources Upcoming Events Customer Passions 101: Shaping Your Business for Personal Empowerment Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT How to Shape Your Brand for ‘Life Continuum’ Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2:30 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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