Oct. 25 - YouTube TV brings AR ads to World Series broadcast | WPP could quit Kantar

WPP looks to sell stake in Kantar as Q3 results send shares plunging; AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate; Study: Companies with more mature analytics operations see 9% increase in marketing ROI; Tazo spills the tea on camping experience with 'Drag Race' star View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 25,​ 2018 BROUGHT TO YOU BY — Showpad Live Webinar: The Sales Enablement Reboot Nov. 7th Industry leaders from Forrester and Showpad share new research on how sales enablement automation can improve marketing and sales alignment to deliver personalized buyer experiences. Learn more YouTube TV debuts AR ads during World Series broadcast The ads virtually overlaid a large video player behind the Green Monster Seats at Fenway Park that emulated the YouTube TV browsing experience.  WPP looks to sell stake in Kantar as Q3 results send shares plunging The news marks a significant move by freshly minted CEO Mark Read, who's struggling to reinvigorate the ad holding giant's business. AT&T's Q3 ad revenue jumps 34%, but DirecTV subscriber losses accelerate The company wants to build an ad business that rivals Google and Facebook by providing flexibility to advertisers across linear TV, DirecTV Now, OTT and wireless areas. Sponsored Content by Hitwise What are Super Customers, and how can brands get more? They’re 20% of a brand’s fans, but 80% of their revenue. Learn how to identify, acquire, and grow this powerful group. Get the report. Study: Companies with more mature analytics operations see 9% increase in marketing ROI National advertisers considered "masters" spend at least 10% of their marketing budgets on measurement and analytics. Tazo spills the tea on camping experience with 'Drag Race' star The campaign is part of the Unilever brand's "Brew the Unexpected" messaging that urges people to get out of their comfort zones. Honda links with SoundHound to develop AI-powered voice assistant The collaboration comes out of the automaker's Honda Xcelerator, a program that supports innovative startups.   Read more news What We're Reading Mobile Marketer Snap nabs Amazon's head of global ad sales AdAge Twitter cleanup sweeps away 9 million users, but ad sales up Reuters AB InBev halves dividend, shares tumble as major markets hit The Wall Street Journal Dunkin’ Brands Sales Get Lift From Beverages Adweek Pandora Hires a New Head of Brand Marketing Following News of Its Acquisition by Sirius Suggest a story we should read Upcoming Event Customer Passions 101: Shaping Your Business for Personal Empowerment Nov. 7, 2018 - Nov. 7, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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