Oct. 10 - Smirnoff's star-studded non-GMO push | The OTT ad opportunity

73% of video streamers have watched ad-supported OTT, IAB reports; Lyft picks up Sonos vet Joy Howard as CMO; Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign; Facebook dominates video ad spend with 25% share, eMarketer finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Oct.​ 10,​ 2018 BROUGHT TO YOU BY — Cloudinary Maximize the Value of Your Digital Assets Get end-to-end digital asset management that allows you to publish content faster and get the most out of your digital media. Learn more Smirnoff promotes non-GMO push with celebrity lineup The continuation of the "Welcome to the Fun%" campaign features Ted Danson, Jenna Fischer, Jonathan Van Ness and a pop-up corn maze. 73% of video streamers have watched ad-supported OTT, IAB reports The largest segment of viewers are 18 to 34 years old with incomes exceeding $75,000 a year, and they are also more likely to try new brands. Lyft picks up Sonos vet Joy Howard as CMO She will replace Melissa Waters, who was brought on to help build brand awareness for the ride-hailing firm two years ago. Lyft says it's doubled its market share in the U.S. and Canada since then. Honey Bunches of Oats brings back retired spokesperson in cross-channel rhyming campaign "Rhymes with Delicious" includes several TV spots, along with content tailored for social media and internet radio. Facebook dominates video ad spend with 25% share, eMarketer finds Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion.  NFL scores $280M in ad spend over opening weekend, analysis finds The number of companies advertising with the league increased by 22% compared to the same period in 2017. Column Comic Dive: Vacation, All I Ever Wanted Marketers from brands like Airbnb and Hilton look for new ways to motivate travelers to hit the book button, from last-minute deals to special experiential offers.  Read more news What We're Reading Retail Dive Digitally native brands set to open 850 stores in 5 years The Drum The end of 'an arranged marriage' - what the Ford-WPP creative split means for bespoke agencies The Atlantic How Marketers Talk About Motherhood Behind Closed Doors Variety Swing to Left Coast Feels Right for IAB NewFronts Adweek How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile {if !(profile.vars.referral_count_dive_insider)} Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just sucessfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by={profile.id} {else if (profile.vars.referral_count_dive_insider Share Marketing Dive with others and get rewarded. You've referred readers. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76 Thanks for being an ambassador! Keep sharing your link with other industry professionals: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76 {/if}

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