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Editor's Note
It's only one week out, but we at Marketing Dive are still reeling from our trip up to New York City for Advertising Week, which felt especially hectic this year with almost all of the major talks — and many of our meetings — held in a single venue near Lincoln Square.
Below, we've assembled the biggest stories to emerge out of one of the marketing world's most closely watched events, featuring our previous live coverage along with new deep dives that put a bow on what defined Advertising Week New York for 2018. We look forward to seeing you at conferences in the future, and as always, thanks for reading.
Peter Adams Reporter, Marketing Dive Twitter | E-mail
Overheard at the show
"If we don't take risks, the size of the prize will always be small."
A bolder voice for leadership, a willingness to do things off the cuff and an ear toward cultural conversations were among the strategies dispensed at Advertising Week this year.
VP of Consumer Connections João Chueiri discussed how experiences, like a recent smart refrigerator stunt with the Cleveland Browns, trump traditional advertising when it comes to restoring relevance.
Marketers from both companies spoke about driving sales and experimentation from shoppers loyal and new, including via mobile tech and personalization.
"What we do matters, and it matters more than ever. If you think about [it], there's $600 billion in the advertising world. We touch everybody on the planet. What's exciting for me about the work that's happening today is that people are stepping up … and it makes a difference." — Marc Pritchard, Chief Brand Officer, P&G
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