June 14 - Doritos' oversized 'Jurassic World' chips | Are live streaming ads engaging?

64% of live streamers have engaged with ads, IAB finds ; Facebook will require advertisers to reveal data-brokers' role in ad targeting ; Heineken says 'cheers' to spontaneity in new US campaign; Why voice isn't poised to take over the marketing world — yet View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 14,​ 2018 BROUGHT TO YOU BY — Visual IQ, A Nielsen Company Measuring People-Based Marketing Impact Eight experts explain why the need for people-based measurement is so great and share tips for marketers who want to embrace it. Download the eBook Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction. 64% of live streamers have engaged with ads, IAB finds With the FIFA World Cup expected to be widely live streamed, the report points to the opportunity for brands to engage sporting fans in new ways.  Facebook will require advertisers to reveal data-brokers' role in ad targeting The social network is also instituting a new process for how the names of potential consumers supplied by data brokers will be handled. Heineken says 'cheers' to spontaneity in new US campaign The beer brand takes a carefree approach to emphasize fun and its link to soccer in an integrated effort kicking off today.  Opinion Why voice isn't poised to take over the marketing world — yet Drum Agency's Dave Randolph breaks down the biggest fears and questions looming over a channel some believe will cause the death of CPG.  Study: Brands seek higher-value product placements as traditional advertising shrinks The market for integrating brands into entertainment programming is forecast to reach $10 billion in 2018, with OTT the fastest-growing segment. Q&A BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences. Read more news What We're Reading Variety Comcast Makes $65 Billion All-Cash Bid for Fox The Guardian Adidas and Nike go head to head at the World Cup. Who will win? Adweek Is Cannes Lions Missing Out on an Opportunity to Address Sexual Harassment in Advertising? Food Dive Product transparency driving sales growth in consumer goods AdAge Leo who? What happens when holding company client teams swallow agencies Suggest a story we should read Upcoming Events How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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