June 22 - Burger King Russia's World Cup disaster | Arby's record-breaking ads

Arby's broke records for the world's largest and smallest ads to promote its switch to Coke ; Unilever's Weed tops Forbes' list of most influential CMOs; AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room; Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 22,​ 2018 BROUGHT TO YOU BY — Crisp Thinking Top Risks Facing Advertisers on Social Discover how to improve your social media advertising ROI and boost performance with our social ad moderation toolkit. Download your copy Column Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus' Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.  Arby's broke records for the world's largest and smallest ads to promote its switch to Coke A nearly five-acre ad in Monowi, Nebraska — the smallest town in the U.S. — and a message printed on a sesame seed are now recognized by Guinness World Records.  Unilever's Weed tops Forbes' list of most influential CMOs The top 50 marketing chiefs across different industries were selected based on their personal influence on brand awareness. AT&T Audience Network brings 'Mr. Mercedes' to life with virtual escape room The experience debuts at Comic-Con and includes AR/VR games, a GIF generator and interactive sets to promote the show's second season. Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening." McDonald's celebrates 10th year of 'Great Tastes' campaign with custom typography The latest iteration of the U.K promotion features custom, CGI-generated logos that reflect the locations that inspired different burgers' flavors.  Why Target would welcome tougher US data regulations At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward. Read more news What We're Reading Retail Dive Nike brings "Just Do It" campaign to life with LA training pop-up Mobile Marketer Twitter, comScore sued for privacy violations in Disney apps The Drum SoulCycle launches media division, hiring execs from Vox, Mashable and Glamour Business Insider Chipotle is testing a milkshake and a take on avocado toast as the struggling chain enters a new era Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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