June 19 - How Burger King hacks pop culture | AB InBev brings blockchain to mobile advertising

AB InBev debuts first blockchain-based mobile ad campaign; P&G pushes for gender equality with slew of new partnerships ; Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs; Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 19,​ 2018 BROUGHT TO YOU BY — Crisp Thinking Top Risks Facing Advertisers on Social Discover how to improve your social media advertising ROI and boost performance with our social ad moderation toolkit. Download your copy Burger King's 5-step plan for hacking pop culture At Cannes, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture. AB InBev debuts first blockchain-based mobile ad campaign Bud Light, Budweiser and other brands are leveraging Kiip's Single Ledger solution to get a clearer reconciliation of campaign performance data.  P&G pushes for gender equality with slew of new partnerships The marketer has also pledged to increase the number of female directors for its commercials from one in 10 to at least 50%.  Oscar Mayer deploys jetpack-powered 'Super Hotdogger' to deliver fresh dogs The brand's orange jumpsuit-wearing spin on the super hero made his first flight in New York City on June 18.  Kellogg fights extinction with exclusive 'Jurassic World: Fallen Kingdom' content The company hopes to reinvigorate sales with exclusive footage on special-edition boxes and in-store promotions. Magna upgrades global ad growth forecasts, with Facebook and Google as drivers A string of controversies appears to have had little impact on both companies' momentum, as they reported collective revenue growth of 31% in Q1.  Read more news What We're Reading Mobile Marketer Oath brings VR ads to programmatic marketplace Digiday Cannes Briefing: 'There has been a cleanup': Ad tech's presence diminishes at Cannes The Wall Street Journal Voice Assistants Are the New Marketing Battleground Retail Dive Too many ads, clunky websites turning off digital shoppers Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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