June 20 - Target's trust-focused data strategy | Unilever ramps up inclusion efforts

Unilever ramps up focus on quality, inclusion in marketing with 2 initiatives ; Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators ; US brands remain 'mediocre' when it comes to CX, Forrester finds ; Burger King's 5-step plan for hacking pop culture View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 20,​ 2018 BROUGHT TO YOU BY — Crisp Thinking Top Risks Facing Advertisers on Social Discover how to improve your social media advertising ROI and boost performance with our social ad moderation toolkit. Download your copy Why Target would welcome tougher US data regulations At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward. Unilever ramps up focus on quality, inclusion in marketing with 2 initiatives The CPG giant is calling on content creators and distributors to remove outdated stereotypes, while also cracking down on influencer fraud.  Facebook takes greater aim at HQ Trivia, YouTube with new tools for video creators The social network this week introduced features that make it easier to add interactive polls, quizzes, challenges and more to video content.  US brands remain 'mediocre' when it comes to CX, Forrester finds The top 5% of brands remained static and no brand has risen to the top and continued to improve, according to the researcher. Burger King's 5-step plan for hacking pop culture At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture. Mountain Dew hosts experiential event to welcome NBA prospect to Rising Stars roster A partnership with Marvin Bagley III kicks off with food trucks, DJ performances and the chance to win NBA Draft tickets.  Opinion Why quality trumps quantity for video publishers Opting for a "more and cheaper is better" approach actually wastes money on unnecessary tech, unimportant data and superfluous manpower, writes Connatix's David Kashak.  Read more news What We're Reading Mobile Marketer All 4 major US carriers roll back data sharing with brokers Retail Dive Can pop-up shops save department stores? Bloomberg Technology Disney Sweetens Offer for Fox to $71 Billion, Outbidding Comcast Digiday In Cannes, a marketer backlash to influencers is growing Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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