June 18 - How Maybelline drives conversations | McDonald's looks to leave people 'Speechless'

Maybelline's marketing gets consumers' lips to do the talking; McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless'; BarkBox spurns Facebook for traditional channels amid News Feed changes; Study: Only 8% of consumers are 'very satisfied' with promotional emails View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 18,​ 2018 BROUGHT TO YOU BY — Crisp Thinking Top Risks Facing Advertisers on Social Discover how to improve your social media advertising ROI and boost performance with our social ad moderation toolkit. Download your copy Note from the editor The first day of Cannes Lions 2018 has arrived, and Marketing Dive is on the ground in the French Riviera to analyze the best sessions, trends and other news readers won't want to miss. While the global ad industry's annual gathering is a few days shorter this year, it still promises a heady mix of award-winning creative, swanky yacht parties and sessions led by some of the most innovative marketers. To kick off our coverage of Cannes, today we're launching a new feature, Comic Dive, which takes a more lighthearted look at some of the industry's biggest news and is produced with illustrator John Hazard and creative director Lisa Burdige. Check out the first entry here. And if you're in Cannes and see me, please come over and say "bonjour." Chantal Tode Senior Editor, Marketing Dive E-mail Column Comic Dive: Staying Afloat Traditional ad agencies like WPP are feeling the squeeze as Facebook, Google and other media giants are rapidly changing the industry. Opinion Maybelline's marketing gets consumers' lips to do the talking Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off. McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless' The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards. BarkBox spurns Facebook for traditional channels amid News Feed changes The direct-to-consumer brand, which previously put roughly 75% of its ad budget toward the social network, slashed that figure to 25% in April. Study: Only 8% of consumers are 'very satisfied' with promotional emails Research shows that nearly 70% of marketers use email marketing, but often miss the mark in message delivery. Marketers largely shun single women without children, study finds Nearly half of surveyed women said that the group is "non-existent" in advertising despite having an estimated purchasing power between $5 trillion and $15 trillion. Column Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.   Read more news What We're Reading Variety Oprah Winfrey, Apple Sign Multi-Year Content Partnership Food Dive One year later, has Amazon become the grocery disruptor everyone feared? CNBC Google places a $550 million bet on China's second-largest e-commerce player Mobile Marketer Volvo, HP test LinkedIn's new carousel ads Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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