June 28 - Burger King, Budweiser resurrect 'Whassup' | Google winds down AdWords, DoubleClick branding

Google streamlines ad products, winding down AdWords, DoubleClick branding ; Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up; Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz; Study: Jeep, Disney, Coca-Cola top list of most patriotic brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 28,​ 2018 Burger King and Budweiser resurrect 'Whassup,' but with a royal twist The two teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week.  Google streamlines ad products, winding down AdWords, DoubleClick branding The company said simplifying its offerings will help marketers better connect with consumers across channels and through different formats. Taco Bell heralds return of Nacho Fries with blockbuster 'Demolition Man' tie-up The chain celebrates the cult movie's 25th anniversary with a sequel to its Web of Fries promo and a "futuristic and upscale" pop-up dining experience.  Subway deploys 'subliminal messaging,' short-form ads for 3-day marketing blitz A multichannel campaign included images of large subs projected in strange places and ads with the tagline "Feed your subconscious." Study: Jeep, Disney, Coca-Cola top list of most patriotic brands Airbnb, General Electric, Facebook and the NFL, all ranked in the top 50 for Brand Keys' 2017 list, were absent this year.  Opinion How to breathe new life into a marketing organization Accenture's Laura Gurski details how marketers can tap into the "living marketing" strategies that have helped grow brands like Meliá Hotels and Halo Top. Read more news What We're Reading Mobile Marketer Netflix reteams with Lyft for 'GLOW' limo rides Retail Dive Amazon launches back-to-school shopping pages Campaign Is the CCO dead? JWT reveals new creative model after axing global role MediaPost Communications Disney Secures Antitrust Approval To Buy Fox Assets Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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