Weekender: Kellogg's opens NYC cereal café to World Cup watch parties

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Marketing Dive's Top News Weekender | June​ 16,​ 2018 BROUGHT TO YOU BY — Visual IQ, A Nielsen Company Measuring People-Based Marketing Impact Eight experts explain why the need for people-based measurement is so great and share tips for marketers who want to embrace it. Download the eBook Kellogg's opens NYC cereal café to World Cup watch parties Working with the soccer-focused agency Eat Soccer, the brand created an immersive kitchen and special nooks for fans to take Instagram selfies.  'IHOb' might be a big win for IHOP despite mixed reception to burgers A MarketWatch analysis details how the chain was able to captivate social media for days, earning responses from consumers, celebrities and brands — all without breaking the bank.  Doritos lets 'Jurassic World' fans adopt giant chips hatched from dinosaur eggs Fans can get the foot-long chip, which is shipped in a replica crate from the film franchise, by tweeting at the brand or by bidding on a website auction. Corona raises beach pollution awareness with sculptures made of plastic waste The beer brand also "hijacked" its own advertising, flipping the usual pristine images of beaches for ones marked by litter.  BBDO NY's outgoing CMO on heading for Hollywood and what's new in entertainment marketing In a chat with Marketing Dive, Tara DeVeaux discussed signing with Ridley Scott's 3 AM and Wild Card, deep brand integrations and why digital is critical for engaging today's audiences. Best of What We're Reading The New York Times Net Neutrality Repeal Is Official. Here's How That Could Affect You. Mobile Marketer Report: Snapchat ad prices plummet Food Dive Target scoops up exclusive partnership with Museum of Ice Cream Mobile Marketer Facebook launches gaming video platform to battle Twitch Smart Cities Dive Domino's to fund pothole repairs for city streets Adweek Martin Sorrell Denies WSJ Report, Says He Didn't Use WPP Money for a Prostitute Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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