June 25 - Data's uneasy merge with creative | 'Jurassic World' crushes competition on digital

'Jurassic World' crushes summer blockbuster competition in digital ad impressions ; Unilever pilots agency model combining creative from different holding groups; Study: Online and on TV, consumers prefer longer ads to shorter ones ; Target doubles down on 'run and done' messaging View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 25,​ 2018 Deep Dive In Cannes, data's uneasy merger with creativity was on display At the world's largest celebration of advertising creativity, data's growing role had a mixed reception. 'Jurassic World' crushes summer blockbuster competition in digital ad impressions The sequel earned about 575 million digital impressions between May 1 and June 20 despite not having the largest number of digital ad occurrences.  Unilever pilots agency model combining creative from different holding groups Announced at Cannes Lions, the initiative will focus on better integration for four of the marketer's brands and mirrors an experiment being run by P&G. Study: Online and on TV, consumers prefer longer ads to shorter ones A new survey by Research Intelligencer and Pollfish goes against the grain of some recent industry research around extra-short ads.  Target doubles down on 'run and done' messaging In a marketing campaign, the mass merchant is emphasizing how its delivery and pickup services are helping it to become "America's easiest place to shop." YouTube expands merchandising, membership options amid creator frustrations Several tools announced at VidCon open new monetization channels and could be a bid to win back favor with video influencers.   Column Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus' Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.  Read more news What We're Reading AdAge Subscription box market fights fatigue Mobile Marketer Facebook leaked developer data reports to testers Food Dive Why limited-time offers bring long-term benefits to retailers Reuters Exclusive: Toyota, pressed to innovate, is cutting marketing costs to fuel research MediaPost Communications Supreme Court Expands Digital Privacy Rights, Requires Warrants For Cell Location Records Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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