June 21 - Kraft Heinz on making noise that resonates | HBO takes Alexa users to 'Westworld'

Comic Dive: Lost in Translation; HBO calls on Alexa for 'Westworld' voice game; Kellogg, Unilever and more support IBM and Mediaocean's blockchain consortium ; Why Target would welcome tougher US data regulations View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 21,​ 2018 BROUGHT TO YOU BY — Crisp Thinking Top Risks Facing Advertisers on Social Discover how to improve your social media advertising ROI and boost performance with our social ad moderation toolkit. Download your copy Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening." Column Comic Dive: Lost in Translation As U.S. businesses still struggle to adapt to GDPR a month later, some sites have been locked or display differently for EU visitors. HBO calls on Alexa for 'Westworld' voice game Players can explore three "choose-your-own-adventure" stories based on the hit sci-fi drama. Kellogg, Unilever and more support IBM and Mediaocean's blockchain consortium A new solution intends to help advertisers track the life cycle of their media spend and record all media transactions in a secure way.  Why Target would welcome tougher US data regulations At Cannes Lions, the VP of marketing for the retailer's media network predicted marketers who haven't invested in data protection will lose ground going forward. Pepsi's Uncle Drew pens advice letter to 'youngbloods' for The Players' Tribune The marketer is working with Derek Jeter's media brand to drum up hype for the upcoming "Uncle Drew" film, including through animated video content.  Google touts new creative suite for YouTube, ARCore at Cannes Lions The company is focusing its YouTube pitch to marketers on testing, targeting and measurement, as well as the ability to customize campaigns at scale.  Snapchat's new docu-series lets viewers insert themselves into scenes via AR The 12-part "Endless Summer," which debuts in September, has several interactive features and stars the YouTube creator Summer Mckeen. Burger King's 5-step plan for hacking pop culture At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture. Read more news What We're Reading Adweek Cannes Lions Festival Attendance Reportedly Down 20–25% This Year Mobile Marketer Nat Geo tests Instagram's new long-form video hub The Wall Street Journal How Amazon Became One of Washington's Most Powerful Players TechCrunch Facebook tests 'subscription Groups' that charge for exclusive content Retail Dive FabFitFun, Pinterest launch top trends box Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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