Weekender: Smirnoff Ice will pay 100 people to take a 5-day weekend for the Fourth of July

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Marketing Dive's Top News Weekender | June​ 30,​ 2018 Smirnoff Ice will pay 100 people to take a 5-day weekend for the Fourth of July Since the holiday falls on a Wednesday this year, the brand is giving followers the opportunity for some extra time off.  Burger King and Budweiser resurrect 'Whassup,' but with a royal twist The two teased the collaboration in a Twitter exchange recreating dialogue from the iconic spot earlier this week.  Unilever pilots agency model combining creative from different holding groups Announced at Cannes Lions, the initiative will focus on better integration for four of the marketer's brands and mirrors an experiment being run by P&G. Nordstrom taps 4 fashion-savvy comedians for anniversary sale campaign The effort includes talent like "2 Dope Queens" co-host Phoebe Robinson, who will promote the retailer's "Show Us How You #NSale" social sweepstakes.  Coke's Peace Tea brand encourages 'randomer' acts of kindness through influencer campaign The beverage marketer will donate to RandomActs.org for every like, share or comment on posts by its influencer team.  Recommended For You Improve your recommendations: click here to update your profile. In Cannes, data's uneasy merger with creativity was on display At the world's largest celebration of advertising creativity, data's growing role had a mixed reception. Best of What We're Reading Digiday As brands take marketing in-house, consultancies cash in Retail Dive Inside the 20-year decline of Toys R Us AdAge Subscription box market fights fatigue Food Dive Why limited-time offers bring long-term benefits to retailers Retail Dive Amazon launches back-to-school shopping pages Mobile Marketer Netflix reteams with Lyft for 'GLOW' limo rides Suggest a story we should read Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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