June 15 - Schwinn rides popularity of 'Stranger Things' | Google gives users more control

Google gives users more control over ad experience; 6-second TV ads command more attention per second than traditional spots; Study: Facebook use for news drops 20 percentage points among younger audiences; John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 15,​ 2018 BROUGHT TO YOU BY — Visual IQ, A Nielsen Company Measuring People-Based Marketing Impact Eight experts explain why the need for people-based measurement is so great and share tips for marketers who want to embrace it. Download the eBook Column Campaign Trail: Schwinn's 'Stranger Things' success; KFC's Bucket Björn; Tic Tac gamifies gum Two marketers go retro — one with an infomercial, another with 8-bit games — while another offers an odd interpretation of a baby carrier for Father's Day.   Google gives users more control over ad experience One new feature, called "Why this ad?," will appear next to ads and offer information about why a user is seeing that particular piece of content. 6-second TV ads command more attention per second than traditional spots A study found advertisers have also seen a 10% boost from airing short-form ads next to longer, traditional ones during the same block of programming.  Study: Facebook use for news drops 20 percentage points among younger audiences WhatsApp, which is owned by Facebook, beats out Twitter in many countries when it comes to importance for news. John Legend shares his personal diaper-changing jingle for Pampers' Father's Day campaign The effort features the Grammy Award winner singing the tune to his daughter Luna, with other dads filling in some of the lyrics. Read more news What We're Reading Mobile Marketer Pandora, Postmates and Tinder test Snap's new developer kit Digiday French media plan to meet with government over Google-GDPR concerns Variety Facebook Communications Head Elliot Schrage Is Leaving Retail Dive Report: Microsoft creating cashierless tech to battle Amazon Go Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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