It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator. When brands try to get cute, when then pull a stunt with seemingly nothing more ...

Episode 34 - A Sisyphean Task It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator. When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around? Download now (5.1 MB, 8:02)  We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls. Links: This episode: smonty.co/fullmonty34 Sisyphus IHOP CMO: 'We had to crack the code by being disruptive'  Here's the data behind IHOb's seemingly stupid name change      Video Version    Credits Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com. Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface. If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more. The Full Monty: Trickster – June 18, 2018 Episode 33: Darryl, Creativity, and Joy The Full Monty: The Loss of a Friend – June 11, 2018

   

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