June 08 - IHOP flips more than pancakes | Havas blends sports, blockchain, loyalty

Havas' blockchain loyalty program helps brands reward sports fans; Glad taps YouTube creator Hannah Hart for upside-down cooking video ; Turner Sports launches digital marketplace for live video ad buys ; 78% of marketers plan investments in connected TV ads, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 8,​ 2018 BROUGHT TO YOU BY — Marketing Dive Brand Studio Master Your Omni-Channel Marketing Strategy Learn how major brands like Benefit and Starbucks craft effective omni-channel campaigns by refining their messaging over time. Register now→ Column Campaign Trail: IHOP's mystery name change; Wendy's ditches the snark; Planet Fitness examines 'dad bods' "IHOb" sets Twitter into a frenzy, while a burger chain leaves behind the beef and a Father's Day promo misses the mark.  Havas' blockchain loyalty program helps brands reward sports fans Fans can win digital coins and trade them, swap them across loyalty programs or turn them into goods, exclusive content or other experiences.  Glad taps YouTube creator Hannah Hart for upside-down cooking video The goal is to demonstrate the strength of Glad Press'n Seal and is part of parent company Clorox's broader strategy to embrace influencer marketing.  Turner Sports launches digital marketplace for live video ad buys Advertisers can target campaigns for the more than 51 million viewers across Turner's digital portfolio with a single ad buy. 78% of marketers plan investments in connected TV ads, study finds However, marketers and agencies are split on which metrics are the most important to measuring success.  Heineken emphasizes global focus with new CEO, CMO Jonnie Cahill, the beer brand's new head marketer, talks about how the team is laying the groundwork for more inclusive messaging.  Read more news What We're Reading AdAge Google's about-face on GDPR consent tool is monster win for ad-tech companies Retail Dive 7 ways Walmart is innovating with technology Mobile Marketer Subaru saw 17% jump in site traffic from Amazon-focused mobile push Recode Facebook says millions of users who thought they were sharing privately with their friends may have shared with everyone because of a software bug Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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