June 01 - Amazon delivers big for 'Jurassic World' | Pedigree ad leaps across platforms

Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles ; 81% of consumers believe global brands play a role for good, McCann finds ; Report: Digital ad marketplace for publishers gains steam with new members; Study: Just 53% of marketers blend TV and digital video strategies View online | Sign up | Forward

Marketing Dive's Top News Daily edition | June​ 1,​ 2018 BROUGHT TO YOU BY — TrendKite Rethink PR: The next scalable marketing channel Fuel your strategy with the channel 83% of consumers trust most - earned media. Grab the Earned Media Evolution Kit to capitalize on emerging PR opportunities. Amazon delivers giant 'Jurassic World' box in cross-channel marketing stunt Several brands are involved in the effort spanning experiential, voice, video and social, pointing to the e-commerce giant's growing marketing clout. Column Campaign Trail: Pedigree plays virtual fetch; Tums delivers 'TummerTime' relief; A1's meat-scented candles Marketers jump into summer early with cross-platform mobile experiences, a Twitter service targeted at millennials and a goofy Father's Day gag gift.  81% of consumers believe global brands play a role for good, McCann finds Respondents generally trust global brands over institutions and political organizations, and 56% said they trust local brands over global brands.  Sponsored Content by Marketing Dive Brand Studio Your guide to becoming a data-driven marketer In this on-demand webinar, experts from Salesforce explore how to turn your customer data into actionable insights that shape your marketing strategy. Watch now→ Report: Digital ad marketplace for publishers gains steam with new members Rolling Stone, New York Media and PopSugar have joined Vox's Concert, which can now sell ads across 122 million unique site visitors in an attempt to compete with Facebook and Google. Study: Just 53% of marketers blend TV and digital video strategies This comes despite a growing interest in advanced TV options, with two in five marketers now leveraging data to target their ads.  Read more news What We're Reading The Wall Street Journal Google Emerges as Early Winner From Europe's New Data Privacy Law Variety YouTube Is No. 1 Internet Platform Among U.S. Teens, While Facebook Usage Has Plummeted (Study) Mobile Marketer Adidas, AmEx, P&G test Pinterest's wide-format video ads MediaPost Communications ANA Acquires DMA: It's The Data, Stupid Adweek Marketers Think the 6-Second Pre-Roll Spot Is the Best Digital Video Ad Format Suggest a story we should read Upcoming Event How B2C Marketers Drive Sales with Omni-Channel Campaigns June 14, 2018 - June 14, 2018 | Webinar 2 PM ETD Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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