July 31 - NBCUniversal breaks Olympics ad records | Experian launches retail media solution

Experian launches retail media solution for networks seeking richer data; How Shapermint’s proprietary AI ad tool is fueling profits; As retail media networks widen their scope, is a reckoning inbound?; How creators and marketers can protect themselves while using AI View online | Signup

Daily Dive July​ 31,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   NBCUniversal tops Olympics record as ad sales surpass $1.2B Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands engage global audiences.  Exclusive Experian launches retail media solution for networks seeking richer data The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The Trade Desk and Magnite. How Shapermint’s proprietary AI ad tool is fueling profits CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new customers. Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. Opinion How creators and marketers can protect themselves while using AI The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.  Read more news The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register Now From Our Library Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic View all resources What We’re Reading Packaging Dive Coca-Cola takes some heat for plastic packaging at Olympics: reports The Wall Street Journal X CEO Linda Yaccarino Contends With Pitfalls of Sharing Power With Elon Musk Digiday Why AR and VR are not going away, as AI advances personalization, measurement Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. Invoca Unveils Pinterest, Snapchat, and TikTok Integrations to Supercharge Social Advertising with AI-Powered Caller Intent Data Press release from Invoca Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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July 30 - Is a retail media reckoning inbound? | Stouffer’s ads tackle meal-planning anxiety

Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’; How creators and marketers can protect themselves while using AI; Publicis Groupe acquires influencer-marketing giant Influential View online | Signup

Daily Dive July​ 30,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Walmart Connect Let’s dive into your marketing challenge Walmart Connect has the right media solutions to help you hit your brand, reach, targeting, sales and attribution goals. Advertise now.   Deep Dive As retail media networks widen their scope, is a reckoning inbound? Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the category. Stouffer’s tackles meal-planning anxiety with ads dispelling ‘dinner dread’ Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off guard. Opinion How creators and marketers can protect themselves while using AI The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell.  TRENDLINE Maximizing marketing dollars on retail media platforms Industries from airlines to financial services are adopting the media network model to try and replicate the success of companies like Amazon and Walmart. Explore the latest trends from marketing's rising channel in this Trendline. Publicis Groupe acquires influencer-marketing giant Influential The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers. Read more news The Role of Print in Evolving Marketing Strategies Join the webinar as our panelists shine a light on challenges, plans and goals for marketing in 2024 — and reveal the role that print will play in the future. Register Now From Our Library Trendline How retailers are personalizing the shopper experience Supported by Litmus Playbook How to Create a Successful DTC Loyalty Program Custom content for Nebulab Webinar - on demand Elevate UX: How Retailers Can Boost Conversions Custom content for UserTesting Trendline The marketing transition to retail media platforms Supported by Fetch Rewards Playbook Mastering Personalized Campaigns with First-Party Data Techniques Custom content for Acoustic View all resources What We’re Reading Yahoo Meta’s reality check: Inside the $45 billion cash burn at Reality Labs MediaPost Nielsen v. TVision Also Ends With A Stipulated Dismissal CNBC Procter & Gamble earnings beat estimates, but quarterly sales disappoint as China demand slides Digiday Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies Suggest a story we should read Upcoming Event 15 AUG Webinar | 2 p.m. ET Uncovering the State of Marketing and Print Projects in 2024 Presented by studioID and FedEx Office Company Announcements Press releases from companies in your industry. Chatmeter Releases Industry’s First AI Survey Solution For Multi-Location Brands Press release from Chatmeter Claspo Announces WordPress Plugin Release Press release from Claspo Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1100​ 15th Street NW, 4th Floor - (Suite 178), Washington,​ DC 20005. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

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