Weekender: Campaign Trail: Skims clones Kim Kardashian for first TV push

Signup | Forward Weekender March​ 30,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID How Automation Can Amp Up Your Ad Campaigns Creative automation helps marketers accelerate digital ad production, distribution, and impact in today’s landscape. Learn more in this upcoming webinar.   Column Campaign Trail: Skims clones Kim Kardashian for first TV push Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story. How Home Depot is renovating its retail media network to reach more advertisers The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first "InFronts" event. Manischewitz rebrands to extend appeal beyond kosher aisle The makeover was spearheaded by Jones Knowles Ritchie, an agency that has recently helped refresh mass-market brands like M&M's and Kraft.  Sponsored Content by Industry Dive Cue the comedy: brand campaigns making people laugh in 2024 Heavy times call for light-hearted marketing. Check out how these 3 brands are giving today’s audiences some much-needed comic relief. Read now. Inside Levi's first campaign from new creative AOR TBWA\Chiat\Day CMO Kenny Mitchell explains how "The Floor Is Yours" will "pass the pen" to consumers via a global casting call for a role in a music video. Nike commits to bolder brand marketing as part of rebound plan The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said. PepsiCo creates Flamin' Hot brand to highlight fast-growing chip flavor The Doritos and Cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning. Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro. From Our Library Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources Best of What We're Reading The Wall Street Journal Tesla Dives Into Advertising After Years of Resistance Adweek The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans Digiday Why the creator industry is setting its sights on on the small screen Ad Age How Reddit AI aims to help brands write ads tailored to its user base The Hollywood Reporter U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum The Wall Street Journal Apple Turns to Longtime Steve Jobs Disciple to Defend Its ‘Walled Garden’ Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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