March 11 - Inside Minute Maid Zero Sugar's first global campaign | Wayfair launches brand refresh, campaign

Wayfair refreshes brand ahead of first large-format store opening; Michaels promotes online MakerPlace with ‘Respect the Handmade’; The bad ad ecosystem: Here’s what the research says View online | Signup | Forward

Daily Dive March​ 11,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Power Personalized Customer Relationships Personalized, data-driven marketing is more pressing than ever. Learn how retailers can use their data to create today’s most targeted, effective marketing campaigns in this webinar.   Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’ The better-for-you brand’s first global campaign argues its juice is good enough not to need advertising, leaving Hamm out in the cold. Wayfair refreshes brand ahead of first large-format store opening The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour. Michaels promotes online MakerPlace with ‘Respect the Handmade’ The multichannel campaign supporting the retailer’s handmade-focused online marketplace could help it stay competitive against competitors like Etsy.  Sponsored Content by Industry Dive SHRM’s CMO on winning the content marketing continuum It’s competitive at the top. Hear how SHRM’s CMO, Tina Beaty, stays one step ahead to maintain the brand’s position as the trusted voice of all things work. Read now. The bad ad ecosystem: Here’s what the research says As use of AI continues to grow, so does the frequency of misleading and poorly made advertisements, according to a Forrester report. Read more news How Automation Can Amp Up Your Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact in today’s complex landscape. Learn more in this upcoming webinar. Register Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading MediaPost With Sharper Marketing, Gap Finally Makes Progress With Old Navy Variety ‘Oppenheimer’ Reigns at Oscars With Seven Wins, Including Best Picture and Director: Full Winners List The Wall Street Journal WWE Opens Its Wrestling Mat to Sponsor Logos, Starting With Logan Paul’s Prime Suggest a story we should read Upcoming Events 14 MAR Webinar | 2 p.m. ET CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Presented by studioID and Aspire 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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