March 13 - Heinz wants to make gravy the new ketchup | ‘Godzilla x Kong’ gets Roblox’s first immersive trailer

‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer; Sociable: Meta announces range of updates to Advantage+ and shopping ads; Barkley, OKRP merge to create ‘big indie’ agency View online | Signup | Forward

Daily Dive March​ 13,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Power Personalized Customer Relationships Personalized, data-driven marketing is more pressing than ever. Learn how retailers can use their data to create today’s most targeted, effective marketing campaigns in this webinar.   Heinz serves up gravy ‘hot takes’ to boost condiment beyond the holidays Part of the “It Has to be Heinz” platform, the effort leverages the brand’s icon status to encourage consumers to use gravy how they use ketchup. ‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer Players who stop to watch a 2D teaser will be swept into a virtual game as studios continue to value metaverse marketing tactics. Column Sociable: Meta announces range of updates to Advantage+ and shopping ads Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement. Sponsored Content by Data Axle Email Marketing Lookbook: 2024 Edition Just released! 2024 Edition - Email Marketing Lookbook. See stunning email campaigns from top brands. Get inspired. Barkley, OKRP merge to create ‘big indie’ agency The merged company seeks to meet the challenges independent shops face in the current agency landscape. Read more news How Automation Can Amp Up Your Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact in today’s complex landscape. Learn more in this upcoming webinar. Register Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading Variety TikTok Ban: House Passes Bill That Would Outlaw App in U.S. Unless Its Chinese Parent Sells Ownership Stake MarketWatch IBM begins layoffs amid push toward AI Retail Dive Macy’s names new VP of media network Ad Age Michael Kassan leaves MediaLink amid legal fight with owner UTA CNBC EV euphoria is dead. Automakers trumpet consumer choice for U.S. car shoppers Suggest a story we should read Upcoming Events 14 MAR Webinar | 2 p.m. ET CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Presented by studioID and Aspire 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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