March 19 - How Bubly plans to shake up sparkling water | Starbucks sunsets global CMO role

Starbucks sunsets global CMO role amid larger structural shakeup; Google loses in local search to Instagram, TikTok among Gen Z; Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging; How to tackle measurement as Google rolls out open-source marketing mix modeling View online | Signup | Forward

Daily Dive March​ 19,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while addressing privacy concerns in this Trendline.   How Bubly aims to shake up sparkling water with new Burst brand extension Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas. Starbucks sunsets global CMO role amid larger structural shakeup Global CMO Brady Brewer is taking the reins as CEO of international while the QSR is seeking a global brand creative leader. Google loses in local search to Instagram, TikTok among Gen Z Though Google remains popular for local search among older generations, Instagram (67%) and TikTok (62%) are preferred among Gen Z, SOCi found. Sponsored Content by Industry Dive The definitive guide to brand-to-demand marketing Marketers: Quit the quarterly ROI chase. Drive sustainable growth and generate higher quality leads with an integrated approach. Download now. Tropicana’s new ads tout impact on brunch, mimosas and fridge chugging “The Juice That Starts It All” nods to the brand’s over 70-year history while attempting to sway younger audiences via social media placements. How to tackle measurement as Google rolls out open-source marketing mix modeling Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading Ad Age Procter & Gamble has saved 10% in-housing media, now wants better measurement and transparency Quartz Unilever is ditching Ben & Jerry’s and its other ice cream brands Axios Lego says its use of AI-generated images was a mistake Agriculture Dive Budweiser maker first to adopt new ‘US Farmed’ consumer label The Hollywood Reporter MrBeast Strikes Amazon Deal For Biggest Competition Series in TV History Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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