March 14 - Garnier taps Charli D’Amelio for new line | How ad budgets are shifting amid signal loss

Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds; Pacsun unites commerce channels with first-party data solution; Sociable: Meta announces range of updates to Advantage+ and shopping ads View online | Signup | Forward

Daily Dive March​ 14,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Power Personalized Customer Relationships Personalized, data-driven marketing is more pressing than ever. Learn how retailers can use their data to create today’s most targeted, effective marketing campaigns in this webinar.   Garnier launches new line with biggest investment in over 10 years Top TikToker Charli D’Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup. Advertising budgets are shifting due to privacy legislation, signal loss, IAB finds Channels that leverage first-party data like CTV, retail media and social media are benefiting as the data landscape evolves. Pacsun unites commerce channels with first-party data solution The retailer is the first consumer brand to take advantage of a partnership between SoundCommerce and Cordial that unites data and personalization. Sponsored Content by Industry Dive Purpose-driven marketing: 3 brands getting it right With conscious consumerism on the rise, see how top brands produce storytelling steeped in social purpose. Read now. Column Sociable: Meta announces range of updates to Advantage+ and shopping ads Meta revealed new functionality for its automated ad tools, including a new service that could help retail media networks with campaign measurement. Read more news How Automation Can Amp Up Your Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact in today’s complex landscape. Learn more in this upcoming webinar. Register Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading MediaPost Houses Votes To Ban TikTok Unless ByteDance Divests Ad Age How Gen Alpha and teens are reviving in-store shopping Retail Dive Under Armour puts founder Kevin Plank back in charge as CEO Stephanie Linnartz exits TechCrunch OpenAI’s deals with publishers could spell trouble for rivals Suggest a story we should read Upcoming Events 14 MAR Webinar | 2 p.m. ET CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Presented by studioID and Aspire 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. Pinterest usage up 14% since 2020: YouGov report Press release from YouGov Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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