Weekender: Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push

Signup | Forward Weekender March​ 16,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID Power Personalized Customer Relationships Personalized, data-driven marketing is more pressing than ever. Learn how retailers can use their data to create today’s most targeted, effective marketing campaigns in this webinar.   Column Campaign Trail: Manscaped envisions 'the boys' as mini-mes in branding push The male grooming brand known for raunchy innuendo leans on Pereira O'Dell and a striking visual metaphor as it reaches beyond performance marketing. Lunchables Dunkables pits AI against kids' imaginations "A.I. versus K.I." includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork. Heinz serves up gravy 'hot takes' to boost condiment beyond the holidays Part of the "It Has to be Heinz" platform, the campaign features creator content and a "Gravy Hot Takes" series on TikTok and Instagram. Sponsored Content by Industry Dive Going viral: 10 trending campaigns & the science behind them Every marketer dreams of seeing their campaign go viral — but few actually achieve it. Find out what it takes to craft a campaign with mass appeal. Read now. Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that 'Sells Itself' Studio X, the execution arm of WPP's bespoke Open X unit for Coca-Cola, spearheaded the brand's first global campaign. Wayfair refreshes brand ahead of first large-format store opening The brand's busy spring includes a refreshed logo, updated jingle, new celebrity partners and support for the first-ever Pinterest Creator Tour. Garnier launches new line with biggest investment in over 10 years Top TikToker Charli D'Amelio stars in a campaign that features a Sphere takeover and content series detailing the benefits of a new hair filler lineup. How Automation Can Amp Up Your Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact in today’s complex landscape. Learn more in this upcoming webinar. Register Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources Best of What We're Reading Bloomberg Amazon Says It Sold Ads for Products Shoppers Couldn’t Buy Ad Age Under Armour’s AI-driven ad unnerves production community already on edge Digiday The Rundown: Why anime is having a marketing moment in 2024 MediaPost Houses Votes To Ban TikTok Unless ByteDance Divests Ad Age How Gen Alpha and teens are reviving in-store shopping Retail Dive Under Armour puts founder Kevin Plank back in charge as CEO Stephanie Linnartz exits Suggest a story we should read Upcoming Events 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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