March 21 - Miller Lite’s ‘Great Taste, Less Filling’ debate returns | Inside NBCU’s latest innovations

Inside NBCUniversal’s plans to turn TV into a performance marketing channel; How Lowe’s loyalty program is the ‘spine’ for personalization efforts; PNC leans on ‘boring’ label in new marketing campaign View online | Signup | Forward

Daily Dive March​ 21,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while addressing privacy concerns in this Trendline.   Miller Lite’s ‘Great Taste, Less Filling’ debate returns with nostalgic push VHS tape collectibles and a promotion with the last Blockbuster in operation round out the campaign’s throwback theme. Inside NBCUniversal’s plans to turn TV into a performance marketing channel In advance of the upfronts and Summer Olympics, NBCU rolled out new innovations, including several AI-powered capabilities, at its One24 event. Q&A How Lowe’s loyalty program is the ‘spine’ for personalization efforts Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media. Sponsored Content by Data Axle Email Marketing Lookbook: 2024 Edition Just released! 2024 Edition - Email Marketing Lookbook. See stunning email campaigns from top brands. Get inspired. PNC leans on ‘boring’ label in new marketing campaign A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading Digiday Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation TechCrunch Reddit prices IPO at $34 per share, the top of the range The Wall Street Journal Why Ben & Jerry’s Will Keep Its Progressive Politics After Unilever Divorce Social Media Today Google Announces New Ad Placement Partnership with Disney Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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