March 29 - Skims clones Kim Kardashian for first TV push | MoonPie, SunChips join solar eclipse hype

How MoonPie, SunChips are taking advantage of solar eclipse mania; How Home Depot is renovating its retail media network to reach more advertisers View online | Signup | Forward

Daily Dive March​ 29,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Automation Can Amp Up Your Ad Campaigns Creative automation helps marketers accelerate digital ad production, distribution, and impact in today’s landscape. Learn more in this upcoming webinar.   Column Campaign Trail: Skims clones Kim Kardashian for first TV push Created with Wieden + Kennedy, the cinematic effort looks to launch the shapewear brand for a national audience with a bold but playful story. How MoonPie, SunChips are taking advantage of solar eclipse mania Astronaut partnerships and a WWE-style match pitting celestial bodies against each other stoke anticipation for the rare astronomical event. How Home Depot is renovating its retail media network to reach more advertisers The retailer gave suppliers an inside look at consumer insights, business strategies and a road map for a growing ad channel at its first “InFronts” event. Sponsored Content by Industry Dive 2024 demand gen marketing field guide Build buzz and drive qualified leads with this collection of 15+ deep dives, how tos, checklists, and more. Read now. Read more news From Our Library Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One View all resources What We’re Reading The Wall Street Journal Tesla Dives Into Advertising After Years of Resistance Adweek The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans Digiday Why the creator industry is setting its sights on on the small screen Ad Age How Reddit AI aims to help brands write ads tailored to its user base Suggest a story we should read Upcoming Events 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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