March 12 - Lunchables Dunkables pits AI against kids’ imaginations | GNC fuels workout routines for March Madness

GNC fuels everyday workout routines for March Madness tie-up; Ad tech, agency firms continue to prop up MFAs despite crackdown pledges; Women’s sports score high for TV advertisers in new research; Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’ View online | Signup | Forward

Daily Dive March​ 12,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Power Personalized Customer Relationships Personalized, data-driven marketing is more pressing than ever. Learn how retailers can use their data to create today’s most targeted, effective marketing campaigns in this webinar.   Lunchables Dunkables pits AI against kids’ imaginations “A.I. versus K.I.” includes pop-up museum exhibits and touts the creativity of children over AI when crafting Dunkables-themed artwork. Exclusive GNC fuels everyday workout routines for March Madness tie-up The nutrition brand partnered with Team Whistle for an episode of the latter’s “No Days Off” YouTube series ahead of the college basketball tournaments. UPDATED Ad tech, agency firms continue to prop up MFAs despite crackdown pledges New Adalytics research paints a damning picture as marketers like P&G and Mondelez continue to unwittingly waste dollars on click-bait sites. Sponsored Content by Industry Dive 2024 best practices for email marketing campaigns Approximately 78% of emails never even get opened. Don’t let your efforts fall into the inbox abyss. Boost opens and engagement with these top tactics. Read now. Women’s sports score high for TV advertisers in new research Individual athletes including NCAA superstar Caitlin Clark also demonstrated significant starpower. Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’ Studio X, the execution arm of WPP’s bespoke Open X unit for Coca-Cola, spearheaded the brand’s first global campaign. Read more news How Automation Can Amp Up Your Ad Campaigns Creative automation can help marketers accelerate digital ad production, distribution, and impact in today’s complex landscape. Learn more in this upcoming webinar. Register Now From Our Library Virtual Event Playback The State of Generative AI in Marketing Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University Trendline Inside the Latest Trends in Direct-to-Consumer Supported by Nebulab eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading Bloomberg Apple to Allow App Downloads From Web to Evade EU Scrutiny The Wall Street Journal Lego Builds Market Share as Harry Potter, Fortnite Sets Boost Popularity MediaPost ANA Opposes Proposed Restrictions On Behavioral Advertising To Children Suggest a story we should read Upcoming Events 14 MAR Webinar | 2 p.m. ET CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Presented by studioID and Aspire 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. OBE Worldwide Acquires London-Based Agency Playmaker Experiential, Expanding Global Reach Press release from OBE Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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