Weekender: ABC’s Oscars telecast sells out of ads, with fresh brand integrations on deck

Signup | Forward Weekender March​ 9,​ 2024 | A roundup of this week’s most read stories

TRENDLINE Inside A Pivotal Year for Marketing Data Explore how generative AI could solve the cookie deprecation puzzle and how brands like McDonald's are approaching first-party data transformation in this Trendline.   ABC's Oscars telecast sells out of ads, with fresh brand integrations on deck Don Julio will have an "in-show moment" while TikTok is hosting a red carpet livestream for the event riding the "Barbenheimer" afterglow. Dove tackles Gen Alpha anti-aging craze with Drew Barrymore #TheFaceof10 campaign addresses a worrying social media trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant. Guinness launches monthlong St. Patrick's Day marketing blitz The brewer's Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry. Sponsored Content by Industry Dive 9 B2B LinkedIn marketing trends for organic success in 2024 82% of B2B marketers see their greatest success with LinkedIn compared to other social channels. Employ these top trends so you don’t get lost in the shuffle. Read now. DiGiorno's Rescue Program uses AI to turn pizza mishaps into coupons Starting on Pi Day, the Nestlé frozen pizza brand will assess delivery or carry-out pies for damage and dole out coupons corresponding to the level of harm. Don Julio goes beyond the bottle for Apple Vision Pro experience The experience will immerse consumers in four key steps of the Diageo brand's creation process as part of its "Por Amor" global campaign. Corona anoints Pedro Pascal top brand ambassador to connect to culture The first work with the star of "The Last of Us" and "The Mandalorian" is set to debut in May, with creative handled by MullenLowe Los Angeles. From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Virtual Event Playback The State of Generative AI in Marketing Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources Best of What We're Reading The Wall Street Journal The Latest in the Ride-Booking and Delivery Wars: More Ads in Your Apps The New York Times Big American Tech Profits From Chinese Ad Spending Spree Variety Jake Paul to Fight Mike Tyson in Live Netflix Boxing Event The Wall Street Journal Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously Ad Age Doritos cuts ties with transgender influencer after conservative backlash TechCrunch EU looking into Apple’s decision to kill Epic Games’ developer account Suggest a story we should read Upcoming Events 14 MAR Webinar | 2 p.m. ET CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Presented by studioID and Aspire 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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