March 18 - Lean Cuisine launches first campaign in 4 years | How Google’s Meridian MMM impacts measurement

How to tackle measurement as Google rolls out open-source marketing mix modeling; Honda leverages AI for Dream Generator film experience with Amazon Ads; Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push; How brands have activated on the Apple Vision Pro so far View online | Signup | Forward

Daily Dive March​ 18,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while addressing privacy concerns in this Trendline.   Exclusive Lean Cuisine lights up freezer aisle with Regina Hall for first campaign in 4 years Made with VML New York, the effort marks a substantial increase in marketing investment for the Nestlé-owned brand. How to tackle measurement as Google rolls out open-source marketing mix modeling Meridian arrives as MMMs are having a moment and the tech giant’s deprecation of third-party cookies begins to upend long-standing tactics. Honda leverages AI for Dream Generator film experience with Amazon Ads The experience, accessible on Amazon, allows consumers to conjure up fantastical scenarios featuring the new all-electric Prologue SUV. Sponsored Content by Firework Embracing the era of video-first marketing: 5 undeniable consumer stats Does your marketing strategy match your audiences' expectations? Column Campaign Trail: Manscaped envisions ‘the boys’ as mini-mes in branding push The male grooming brand known for raunchy innuendo leans on Pereira O’Dell and a striking visual metaphor as it reaches beyond performance marketing. How brands have activated on the Apple Vision Pro so far Despite mixed reviews from consumers, the headset has attracted a number of brands, including Don Julio tequila and E.l.f. Cosmetics. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading Digiday Amazon sees opportunity amid the demise of third-party cookies TechCrunch Apple is reportedly exploring a partnership with Google for Gemini-powered feature on iPhones Ad Age McDonald’s makes creative agency change on Happy Meals Suggest a story we should read Upcoming Event 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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