March 6 - Corona names Pedro Pascal top brand ambassador | How Zoa taps into The Rock’s ‘Big Dwayne Energy’

How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign; Target to launch paid membership program to rival Amazon Prime, Walmart+; IPG integrates Adobe’s AI-driven GenStudio content creation platform View online | Signup | Forward

Daily Dive March​ 6,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside A Pivotal Year for Marketing Data Explore how generative AI could solve the cookie deprecation puzzle and how brands like McDonald's are approaching first-party data transformation in this Trendline.   Corona anoints Pedro Pascal top brand ambassador to connect to culture Working with the “Fantastic Four” star marks a shift in tone and an attempt to better promote the beer as a modern Latino brand.  Q&A How Zoa taps into The Rock’s ‘Big Dwayne Energy’ with new campaign CMO Melanie Hellenga discusses breaking through in a cluttered market and how an investment from Molson Coors is paying off. Target to launch paid membership program to rival Amazon Prime, Walmart+ Target Circle 360 will cost $99 a year and comes as the retailer plans 300 new stores in the coming decade. Sponsored Content by Industry Dive Is the end of content marketing near? Is it time to put on your tinfoil hat? Take a look at how content marketing is changing before our eyes. Read now. IPG integrates Adobe’s AI-driven GenStudio content creation platform To stay apace with the competition, the agency holding company is investing in AI to automate and scale content creation for brands and marketers. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Virtual Event Playback The State of Generative AI in Marketing Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading MediaPost Global Marketing Spending Rebounds, U.S. Gains Share Social Media Today Google Announces New Core Algorithm Update for Search Digiday Reddit looks to build out sales efforts, ad offerings ahead of IPO Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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