March 5 - Dove tackles Gen Alpha anti-aging craze | Don Julio plans Apple Vision Pro experience

Don Julio goes beyond the bottle for Apple Vision Pro experience; Whirlpool helps singles clean up their dating profiles; Olipop seeks best friend creator duo for expenses-paid national tour; UTA buys Gen Z-focused consultancy amid marketing services expansion View online | Signup | Forward

Daily Dive March​ 5,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside A Pivotal Year for Marketing Data Explore how generative AI could solve the cookie deprecation puzzle and how brands like McDonald's are approaching first-party data transformation in this Trendline.   Dove tackles Gen Alpha anti-aging craze with Drew Barrymore #TheFaceof10 campaign addresses a worrying trend that has seen teen and tween girls flock to anti-aging brands like Drunk Elephant. Don Julio goes beyond the bottle for Apple Vision Pro experience The experience will immerse consumers in four key steps of the Diageo brand’s creation process as part of its “Por Amor” global campaign. Whirlpool helps singles clean up their dating profiles Research from the brand found the ability to do household chores is a top priority for 94% of people seeking a romantic partnership. Sponsored Content by Data Axle Email Marketing Lookbook: 2024 Edition Just released! 2024 Edition - Email Marketing Lookbook. See stunning email campaigns from top brands. Get inspired. Olipop seeks best friend creator duo for expenses-paid national tour The better-for-you brand will pay its senior soda consultants up to $40,000 to join it at various stops in the U.S. and generate creative digital content. UTA buys Gen Z-focused consultancy amid marketing services expansion With the deal, UTA is forming a new division called Next Gen catering to marketers’ strategy needs around the hard-to-reach cohort. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Virtual Event Playback The State of Generative AI in Marketing Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading MediaPost Comscore Integrates Campaign Ratings With YouTube The Wall Street Journal Target Sales Fall for First Time Since 2016 Adweek As the CMO’s Role Evolves, Companies Are Shifting How They Refer to Top Marketers Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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