March 4 - Guinness launches St. Patrick’s Day blitz | Wolverine works to put ‘woman-made’ in the dictionary

Wolverine works to put ‘woman-made’ in the dictionary; Spanx pushes into apparel with first-ever global campaign; Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads; How Athleta’s ‘Find Your Movement’ campaign evolves the brand View online | Signup | Forward

Daily Dive March​ 4,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside A Pivotal Year for Marketing Data Explore how generative AI could solve the cookie deprecation puzzle and how brands like McDonald's are approaching first-party data transformation in this Trendline.   Guinness launches monthlong St. Patrick’s Day marketing blitz The brewer’s Lucky Sundays program nods to the Irish holiday falling on a Sunday this year and includes a tie-up with Ancestry. Wolverine works to put ‘woman-made’ in the dictionary The 140-year-old brand, which is highlighting women in the skilled trades, launched a Change.org petition and partnered with an HGTV star. Spanx pushes into apparel with first-ever global campaign Timed to Women’s History Month, “We Live in Spanx” spans digital and out-of-home and nods to the many roles women are often juggling at once. Column Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it's just people using different tools.” How Athleta’s ‘Find Your Movement’ campaign evolves the brand The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Playbook How to Use AI to Define Your Ideal Customer Profile Custom content for Terminus Virtual Event Playback The State of Generative AI in Marketing Infographic Why Negative Reviews Can Still Be Good for Businesses Custom content for Bazaarvoice Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading The Wall Street Journal Apple Fined Nearly $2 Billion in Europe Over Music-Streaming Apps Bloomberg AI Firms Face Growing List of Lawsuits. Here’s What to Watch Social Media Today Social Platforms’ Changing Approaches to Political and News Content Could Sway Upcoming Elections Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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