March 28 - Absolut updates metaverse strategy for Coachella | GroupM doubles down on women’s sports

GroupM doubles down on women’s sports, with support from major brands; Instacart powers third-party integrations with developer platform; 4 marketing headwinds to watch as election season heats up View online | Signup | Forward

Daily Dive March​ 28,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Automation Can Amp Up Your Ad Campaigns Creative automation helps marketers accelerate digital ad production, distribution, and impact in today’s landscape. Learn more in this upcoming webinar.   Absolut returns to Coachella with metaverse activation, content series The Pernod Ricard vodka brand has moved its metaverse activation, Absolut.Land, to accommodate VR and other consumer preferences. GroupM doubles down on women’s sports, with support from major brands A new dedicated marketplace will be a part of the agency's upfronts strategy, aided by clients including Adidas and Unilever. Instacart powers third-party integrations with developer platform Launch partners Weight Watchers, GE Appliances and New York Times Cooking are using the platform to bring Instacart to their apps and websites.  Sponsored Content by Industry Dive Misleading metrics: what your CTR isn’t telling you As a demand-gen marketer, it’s easy to focus solely on CTR to determine if an ad campaign is working. But CTR is only part of the story… Read now. 4 marketing headwinds to watch as election season heats up Strained budgets and a “chaotic environment for consumer trust” were top challenges identified by Forrester, which urged marketers to be proactive. Read more news From Our Library Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One View all resources What We’re Reading The Hollywood Reporter U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum The Wall Street Journal Apple Turns to Longtime Steve Jobs Disciple to Defend Its ‘Walled Garden’ CNBC Amazon spends $2.75 billion on AI startup Anthropic in its largest venture investment yet Ad Age Pfizer moves most of its creative duties to Publicis from IPG Suggest a story we should read Upcoming Events 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra 10 APR Webinar | 9 a.m. ET Strategic Investments in Digital Experiences: Maximizing ROI Amid Rapid Tech Evolution Presented by studioID and HCLTech Company Announcements Press releases from companies in your industry. Rosarium PR & Marketing Collective launches the new RAISE Score to test the influencing power of your personal brand Press release from Rosarium PR & Marketing Collective Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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