Weekender: Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads

Signup | Forward Weekender March​ 2,​ 2024 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Marketing Dive’s studioID 2024 Mobile Consumer Insights The influence that mobile messaging is having on consumer behavior in 2024 is skyrocketing. Explore three key themes on how to capture a chunk of this lucrative market in this report.   Column Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads Despite using AI at nearly every stage of the creative process, Supernatural's Paul Caiozzo says, "AI is not magic — it's just people using different tools." How Athleta's 'Find Your Movement' campaign evolves the brand The multiphase effort arriving amid sales struggles represents "the spark that will light the fire" for the brand, said chief creative officer Julia Leach.  Gatorade expands presence in hydration market with Gatorade Water The leading sports drink brand's first unflavored water launches with a digital-heavy marketing campaign positioned around wellness.  Sponsored Content by Industry Dive Get your brand in front of senior marketing decision-makers Tell your brand’s story. Secure prime ad placements. Generate qualified leads. Reach your marketing goals with Marketing Dive’s audience of over 605,500 subscribers. Download Media Kit. Eggo opens pancake-themed vacation rental in heart of Smoky Mountains The Kellanova brand is hoping to raise awareness of its non-waffle products through a partnership with rental site HomeToGo.com. Rockstar Energy pushes scientific claim with campaign, brand refresh "You Can Own Any Moment" is informed by a study that found the brand's proprietary formulas delivered mind-body energy for up to 5 hours. Mucinex invites players to crush Mr. Mucus in AI-powered game Mucus Masher allows users to enter a text prompt and see image generation technology and large language models bring their crushing ideas to life. Gap reworks Jungle's TikTok hit to show off spring linen collection New ads directed by Jungle members emulate the music video for "Back on 74," which went viral on TikTok due to its elaborate dance choreography. From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast Trendline Inside the changing data landscape in marketing Supported by Acronym eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources Best of What We're Reading The Wall Street Journal Elon Musk Sues OpenAI, Sam Altman, Saying They Abandoned Founding Mission Social Media Today More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing? MediaPost General Motors, Maserati Add To Marketing Teams Bloomberg Meta Hit With European Complaints Over Data for Targeted Ads Hotel Dive Marriott Bonvoy takes members to Taylor Swift’s Eras Tour MediaPost California Bill Would Force Browser Developers To Offer Opt-Out Tool Suggest a story we should read Upcoming Event 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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