March 25 - Inside Levi’s first campaign from new creative AOR | Will generative AI boost the creator economy?

Marketers bullish on generative AI’s potential to boost the creator economy; Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs; Why the latest TikTok ban attempt is different — and what it means for marketers; PepsiCo creates Flamin’ Hot brand to highlight fast-growing chip flavor View online | Signup | Forward

Daily Dive March​ 25,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Automation Can Amp Up Your Ad Campaigns Creative automation helps marketers accelerate digital ad production, distribution, and impact in today’s landscape. Learn more in this upcoming webinar.   Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day CMO Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress” and will “pass the pen” to consumers. Marketers bullish on generative AI’s potential to boost the creator economy Three quarters of marketers plan to increase their investment in generative AI creator content this year, according to a report from Billion Dollar Boy.  Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs In a move to target niche audiences, special packaging from the PepsiCo brand offers codes redeemable for products from brands like Xbox and GoPro. Sponsored Content by Industry Dive Brands are ‘pivoting to video’ — and this time, It’s working Why the last great ‘pivot to video’ in media failed, why it’s different this time, and what brands can do to avoid mistakes of the past. Read now. Deep Dive Why the latest TikTok ban attempt is different — and what it means for marketers A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management. PepsiCo creates Flamin’ Hot brand to highlight fast-growing chip flavor The Doritos and Cheetos maker said the platform will make it easier for consumers to find the 25 products within its portfolio that have the seasoning. Fandom and marketers: Here’s what the numbers say From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One View all resources What We’re Reading Digiday Ad execs sound off on Amazon’s DSP dilemma The Wall Street Journal Netflix’s Co-CEOs Are Nothing Alike. That’s a Good Thing. Ad Age Comcast will test iSpot.tv data to link TV ads to brand sales Suggest a story we should read Upcoming Event 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. Ready Set Rocket Promotes Kitty Tsang to Chief Strategy Officer; Announces New Leadership Structure to Drive Growth Press release from Ready Set Rocket Blue Trail Digital Announces the Launch of a Full Suite of Digital Asset Management Services to Empower Stable Brand Ecosystems Press release from Blue Trail Digital Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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