March 22 - Chips Ahoy boosts new recipe with Keke Palmer and a ‘re-treat’ | Why the latest TikTok ban attempt is different

Why the latest TikTok ban attempt is different — and what it means for marketers; Lyft deepens ad-targeting, measurement bench as in-app video launches; Fandom and marketers: Here’s what the numbers say; Inside NBCUniversal’s plans to turn TV into a performance marketing channel View online | Signup | Forward

Daily Dive March​ 22,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while addressing privacy concerns in this Trendline.   Chips Ahoy boosts new recipe with Keke Palmer and Malibu ‘re-treat’ The brand’s most extensive reformulation in nearly a decade for its blue bag cookie will be promoted with a celebrity campaign and updated packaging. Deep Dive Why the latest TikTok ban attempt is different — and what it means for marketers A ban could benefit Meta, weakening competition and options for advertisers, while a potential suitor will need to be well-versed in data management. Lyft deepens ad-targeting, measurement bench as in-app video launches Along with a new CMO, the company has enlisted Oracle and Nielsen to provide brands more precise insights amid the rollout of richer ad formats. Sponsored Content by Industry Dive Industry-defining marketing predictions, analyzed Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch our webinar on demand. Watch now. Fandom and marketers: Here’s what the numbers say From pop stars to sports, fandoms can be a great benefit to marketers, but not without risks, according to a recent Kearney report. Inside NBCUniversal’s plans to turn TV into a performance marketing channel In advance of the upfronts and Summer Olympics, NBCU rolled out new innovations, including several AI-powered capabilities, at its One24 event. Q&A How Lowe’s loyalty program is the ‘spine’ for personalization efforts Head of marketing Jen Wilson detailed the insights behind the retailer’s latest campaign and partnerships with Google and Meta around retail media. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading The Verge US sues Apple for illegal monopoly over smartphones MediaPost Meta Must Face Class-Action By Advertisers Over Inflated Metrics The Wall Street Journal Martin Sorrell Was the Ad Industry’s Hunter. Now, He’s the Prey. Restaurant Dive DoorDash to deliver by drone from a VA Wendy’s Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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