March 26 - Nike commits to bolder marketing for rebound | McDonald’s, NielsenIQ team for inclusive ad solution

McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module; Ad budgets for games are growing for 40% of marketers, per IAB report; Accenture teams with Adobe, Nvidia to fuel brand content with generative AI; Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day View online | Signup | Forward

Daily Dive March​ 26,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How Automation Can Amp Up Your Ad Campaigns Creative automation helps marketers accelerate digital ad production, distribution, and impact in today’s landscape. Learn more in this upcoming webinar.   Nike commits to bolder brand marketing as part of rebound plan The Summer Olympics will serve as a showcase for some of the sportswear giant's most impactful marketing in years, executives said. McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module The solution analyzes the role and effectiveness of cultural factors in content to help advertisers deliver more impactful and inclusive ads. Ad budgets for games are growing for 40% of marketers, per IAB report In-game ad spending is expected to grow from $8.53 billion in 2024 to $11.49 billion by 2027 as the space remains a top area of interest for marketers. Sponsored Content by Data Axle Email Marketing Lookbook: 2024 Edition Just released! 2024 Edition - Email Marketing Lookbook. See stunning email campaigns from top brands. Get inspired. Accenture teams with Adobe, Nvidia to fuel brand content with generative AI Two partnerships will help Accenture Song create personalized content at scale and transform content supply chains to meet marketers’ rapidly evolving needs. Inside Levi’s first campaign from new creative AOR TBWA\Chiat\Day CMO Kenny Mitchell explains how “The Floor Is Yours” positions the brand as the “unofficial uniform for progress” and will “pass the pen” to consumers. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand How to Use Your Marketing Data Effectively Custom content for Northwestern University eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes Webinar - on demand CMO Signals: Evolving from Influencer Marketing to Word-of-Mouth Commerce Custom content for Aspire Podcast Driving Connections with Customers: Loyalty Insights From Sephora Custom content for Talon.One View all resources What We’re Reading The Wall Street Journal A $20 Billion Deal Depends on Whether You Think Walmart Is a Supermarket Ad Age Brands add AI restrictions to agency contracts—behind the growing trend Social Media Today The EU Commission Launches New Investigations into Apple, Meta and Google Over DMA Breaches Suggest a story we should read Upcoming Event 03 APR Webinar | 2 p.m. ET Enabling Creativity: How Automation Can Amp Up Your Ad Campaigns Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. CULTURAL INTELLIGENCE FOR MARKETERS: Building an Inclusive Marketing Strategy Press release from Dr. Anastasia Kārkliņa Gabriel Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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