| | Download your copy of Forrester’s genAI guide for marketers. |  | Hey there, it's true. | Marketers who understand how to use genAI will have a clear advantage over those who don’t. Get ahead of the pack by downloading Forrester’s B2B marketing genAI guide so you can capitalize on its full potential. | What’s inside? Information you can use immediately to adopt a sound genAI strategy — from identifying the right starting point to prioritizing your efforts — and a Q&A from Principal Analyst Lisa Gately on balancing genAI risk and reward. | Get your copy of Forrester’s genAI guide for marketers to learn: | The five essentials to building your genAI approach. How to balance creative benefits with process and governance. A framework for accelerating ROI and avoiding pitfalls. |
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