Optimize & Prioritize Your B2B GenAI Efforts.

Get ahead of the pack by downloading Forrester's B2B marketing genAI guide.

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Download your copy of Forrester’s genAI guide for marketers. Hey there, it's true. Marketers who understand how to use genAI will have a clear advantage over those who don’t. Get ahead of the pack by downloading Forrester’s B2B marketing genAI guide so you can capitalize on its full potential. What’s inside? Information you can use immediately to adopt a sound genAI strategy — from identifying the right starting point to prioritizing your efforts — and a Q&A from Principal Analyst Lisa Gately on balancing genAI risk and reward. Get your copy of Forrester’s genAI guide for marketers to learn: The five essentials to building your genAI approach. How to balance creative benefits with process and governance. A framework for accelerating ROI and avoiding pitfalls. Get the guide

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