March 1 - Home Depot tops inclusive brand rankings | Kayak shows limits of DIY with AI-powered ads

Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads; How Athleta’s ‘Find Your Movement’ campaign evolves the brand; Google rolls out slate of AI-powered Android updates View online | Signup | Forward

Daily Dive March​ 1,​ 2024 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID 2024 Mobile Consumer Insights The influence that mobile messaging is having on consumer behavior in 2024 is skyrocketing. Explore three key themes on how to capture a chunk of this lucrative market in this report.   Home Depot tops inclusive brand rankings as DEI faces challenges While DEI has recently come under fire, a new AIMM report found marketers have reduced stereotypes in ads and improved consumer trust. Column Campaign Trail: Kayak shows limits of DIY with absurd, AI-powered ads Despite using AI at nearly every stage of the creative process, Supernatural’s Paul Caiozzo says, “AI is not magic — it's just people using different tools.” How Athleta’s ‘Find Your Movement’ campaign evolves the brand The multiphase effort arriving amid sales struggles represents “the spark that will light the fire” for the brand, said chief creative officer Julia Leach.  Sponsored Content by Industry Dive Marketing in an election year: what to know and consider Like it or not, the 2024 election cycle will impact the efforts of every marketing team. Flip through this guide to plan accordingly. Read now. Google rolls out slate of AI-powered Android updates Revealed at Mobile World Congress, the new features include the ability to access Google’s Gemini AI platform within the Messages app. Read more news 2024 Content Marketing Predictions (+ How to Navigate Them) Dominate the top forecasted trends of 2024 with forward-looking tips from seasoned pros across AI, social media, and more. Watch our webinar on demand. Watch on demand From Our Library Playbook Feeding Restaurant Success: 5 Marketing Challenges & The Digital Tools That Fix Them Custom content for Vericast eBook 2024 Mobile Consumer Insights: How SMS, MMS and Mobile Wallet are Changing Purchase Behavior Custom content for Vibes View all resources What We’re Reading The Wall Street Journal Elon Musk Sues OpenAI, Sam Altman, Saying They Abandoned Founding Mission Social Media Today More Generative AI Tools Are Coming to Social Apps — Is That a Good Thing? MediaPost General Motors, Maserati Add To Marketing Teams Suggest a story we should read Upcoming Events 06 MAR Webinar | 2 p.m. ET How to Use Your Marketing Data Effectively Presented by studioID and Northwestern University 26 MAR Webinar | 2 p.m. ET Take Control of Returns: How to Save Costs & Boost Customer Convenience Presented by studioID and Pitney Bowes Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip