March 20 - PNC leans on ‘boring’ label for new ads | What’s fueling retail media growth in 2024

Retail media’s rise increasingly reliant on offsite programmatic media, report finds; Instacart earns MRC accreditation as retail media competition heats up; Epsilon partners with Comscore for contextual ad program; How Bubly aims to shake up sparkling water with new Burst brand extension View online | Signup | Forward

Daily Dive March​ 20,​ 2024 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers while addressing privacy concerns in this Trendline.   PNC leans on ‘boring’ label in new marketing campaign A J.D. Power analyst asserted the bank’s ads, created with Arnold Worldwide, may challenge customers to see the meaning of “boring” differently. Retail media’s rise increasingly reliant on offsite programmatic media, report finds Strong growth for the channel comes as retail media networks have recently been called out for transacting on low-quality Made for Advertising sites. Instacart earns MRC accreditation as retail media competition heats up The Media Ratings Council has granted accreditation for the company's impression, click and viewability metrics across several ad formats. Sponsored Content by Firework Embracing the era of video-first marketing: 5 undeniable consumer stats Does your marketing strategy match your audiences' expectations? Epsilon partners with Comscore for contextual ad program Proximic’s natural language processing and AI contextual categorization will support Epsilon’s ad-tech platform. How Bubly aims to shake up sparkling water with new Burst brand extension Burst caters to consumers who view sparkling water marketing as staid and products as too much of a flavor trade-off from sweeter sodas. Read more news From Our Library Playbook 4 Demands Brands Face and How To Find Balance With Data Custom content for Vericast Webinar - on demand Tackling Data Roadblocks to Power 1:1 Customer Relationships Custom content for Simon Data Trendline Inside the changing data landscape in marketing Supported by Acronym View all resources What We’re Reading Ad Age Comscore beats Nielsen to MRC accreditation for TV measurement using big data Digiday Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs The Wall Street Journal Microsoft Hires DeepMind Co-Founder to Lead Consumer AI Unit Adweek Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary Suggest a story we should read Upcoming Event 21 MAR Webinar | 2 p.m. ET How CPG Brands Can Reach Consumers at Scale and Drive Impact with Contextual Commerce Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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