| | Hi there, Barkley had a hypothesis. Most organizations measure a brand's success in the rearview. What if we could predict it? What if we could measure an entire organization across multiple dimensions to match how people, not marketers, see and experience brands? So Barkley looked at: - Four years of data studying total brand performance
- 19,000 consumers
- 200 brands
- 40 categories
This analysis helped us generate a single number that can predict what brands dominate the market AND win the hearts of consumers...and why. It's all here in Barkley's State of the Whole Brand 2023... featuring brand secrets from Fenty Beauty, Apple, Gatorade, Olly, Whirlpool, IKEA, Calm, Toyota, Bombas, and more. See it for yourself — and discover how your brand scores on our Whole Brand Index here. | | | | |
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