The promise of CTV: How marketers are allocating ad spend

CTV is forecast to grow to $40.90 billion in 2027, making it a key channel for marketers seeking to engage consumers who are moving away from linear TV. Learn how marketers are leveraging the channel in this Trendline.

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TRENDLINE How Today's Marketers Are Leveraging Connected TV Access Trendline Flickr CTV is forecast to grow to $40.90 billion in 2027, making it a key channel for marketers targeting consumers shifting away from linear TV. Learn how the channel is evolving to meet advertiser & consumer demand — and key trends impacting how marketers allocate spend. Access this Trendline for highlights including: How the Hollywood shutdown could disrupt the ad market Nielsen seeks to improve data delivery with new Media Data Room Streaming is still causing chaos — here's what the numbers say Explore how marketers leverage CTV, access the Trendline.   This Trendline is independently produced by our journalists. The support of our sponsors makes this journalism possible. Want to learn about sponsorship opportunities? Contact us directly at advertising@industrydive.com. Want to reach 146,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037