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CTV is forecast to grow to $40.90 billion in 2027, making it a key channel for marketers targeting consumers shifting away from linear TV. Learn how the channel is evolving to meet advertiser & consumer demand — and key trends impacting how marketers allocate spend. | Access this Trendline for highlights including: | - How the Hollywood shutdown could disrupt the ad market
- Nielsen seeks to improve data delivery with new Media Data Room
- Streaming is still causing chaos — here's what the numbers say
| This Trendline is independently produced by our journalists. The support of our sponsors makes this journalism possible. Want to learn about sponsorship opportunities? Contact us directly at advertising@industrydive.com. | | | |
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